HOW TO USE DIGITAL MARKETING FOR YOUR LOCAL BUSINESS?
In a globalised world, where businesses are often inter-connected within as well as across geographical boundaries, Digital Marketing has come to play a pivotal role. The impact has been such that even small businesses are being compelled to use Digital Marketing to stay relevant in the marketplace.
Today’s Digital Technologies are so sophisticated that businesses need to act smart and leverage them in a way that will appeal to the net-users, who in turn will get to learn what your business is, what it does and what it offers and how they benefit.
For any business to survive and thrive, it’s important to have a local presence as much as a national / international presence. For that to happen, make sure that you have certain essential requirements in place for that will allow you to harness the power of Digital Marketing.
ESSENTIALS FOR LOCAL DIGITAL MARKETING
WEBSITE
MOBILE-FRIENDLY WEBSITE: In the age of Smartphone’s and instant clicks, it’s important to have a Mobile friendly and optimized Website. Today’s customers do most of their search and interaction on Smartphone’s and if you’re not having a mobile friendly / optimized Site, then your business risks being ignored by them or not known to them. The importance of Mobile-friendly Website can be summed up from the fact that Google had tweaked its mobile algorithm in a way wherein businesses that don’t have a mobile friendly website will lose out and not appear in mobile search results.
CREATE AN IDEAL WEBSITE: An ideal website is one with a clean, professional design with all the relevant information positioned in the right areas including the Business Address, Working Hours & Contact Methods. This way the net-users will get to learn of your business better and get the information that they could be looking for, swiftly and correctly. The right settings and the right information at the right areas indicates a clear call to action, getting the net-users or customers to get in touch with your company’s support-staff.
OPTIMISE YOUR WEBSITE FOR LOCAL SEARCH: To get local customers either on mobile or desktop, your website should be optimized the right way for local search through inclusion of information about your products / services, location and other relevant locally-related keywords.
ENSURE LOCAL BUSINESSES LINK TO YOUR WEBSITE: Back-links is a popular tactic used to lure prospective customers to a Website. Have relevant back-links which mean a lot in local context; when a prospective customer clicks the link, then he/she is transported to your Website. You could also have your Website as a link in a local directory portal (that lists businesses by sector or service). It’s important to note that a single link by itself won’t count for much; rather it’s the accumulation of quality back-links that enhances the viability of your website.
OTHERS
LOCAL BUSINESS PAGE: Have a local Business Page created in Facebook, Google+ Local Pages, etc. The impact will be such that these pages will appear in the local search results.
REVIEWS FROM LOCAL CUSTOMERS: Social sites offer Review facility that will allow clients / customers to post their opinions about your business and products / services. Positive reviews will boost your business credibility and also your local SEO efforts. Likewise, negative reviews can be taken in positive spirit and used to improve upon your business and products/services. To extract better advantage, add the invitation to review in your email signature and on your Website as well.
SEARCH ENGINE ADVERTISING: Google allows for local targeting through Search Engine Advertising. To succeed well, ensure that the Ad is attractive and appealing enough for customers to know exactly what your business offers.
SOCIAL MEDIA ADVERTISING: Advertising on popular and widely used Social Sites like Facebook, in an interesting way with the right words and photos will work wonders to increase your business’s reach and lure relevant customers in the local area.
MULTIMEDIA POSTS: Media-related utilities like Photos and Videos used the right way with the call-to-action, as a part of your social-media marketing strategy, can work wonders to catch the eye of net-users and convince them about your business and its offerings.
It’s also extremely vital to keep your target-audience in your mind whether its Website or Social Media outlets.
- Update your Website & Social Sites with fresh and relevant content and photos from time to time. Know that Google likes freshness and is instantly attracted to content / photos that are the latest and freshest. This in turn will drastically improve your Site’s search ranking and also the traffic to your sites including the Social Media Sites.
- Infuse your Website and Social Media Sites with quality information or links that are relevant and count for a lot in the current context and are also useful / beneficial to your target-audience. For instance, if your business offers electronic gadgets, try to provide links to sites or blogs containing helpful articles that gives an insight on the gadgets, how they are beneficial and how they would help the interested users in various ways. This way, they will act as an incentive and lure interested customers to click them and later interact with your business through your customer-service staff, online.
To grow and thrive, your business needs to first have a robust local presence unless it’s a business that is purely meant for global audience. By having a strong local presence, your business can attain a competitive advantage, maximize its presence in the local market and finally, help you get concrete local business and sales.
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