How Can Local SEO Services Help Your Business

HOW CAN LOCAL SEO SERVICES HELP YOUR BUSINESS?

In recent years, local SEO services have come to be much sought after since they help businesses reach customers based on specific location. They especially benefit businesses that serve a certain geographical area and cater to the needs of local customers.

Likewise businesses that cater to the requirements of customers in multiple locations, need to also have a strong local SEO strategy while leveraging the power and punch of local SEO services.

WHAT EXACTLY IS LOCAL SEO?

Local SEO is a technique used to target local businesses that caters to local customer needs and also target businesses with a strong local as well as non-local presence, engaged in catering to the requirements of local as well as non-local customers.

HOW EXACTLY IT HELPS?

Local SEO helps businesses to

• Market a business online.
• Promote  their products and services to local customers at the time of their search for local businesses,
• Leverage its full power to rank higher on Google, Bing and other search engines. It also helps them to find them in business directories like YellowBook, Google My Business Listing, Bing Places for Business page, etc.
• Leverage its power and ability to locate them in localized content on the business Website, Online reviews and other such likes.

The right source for businesses looking for a source expert in using the power of local SEO services is premier Digital Marketing Company in Hyderabad, Digital Rank.

BENEFITS OF LOCAL SEO SERVICES

By enlisting local SEO services, you get to extract the following benefits

HELPS YOUR ONLINE PRESENCE GROW

Whether your business is local or outside local, having an effective SEO strategy and solutions is extremely important. Effective SEO services have become a part and parcel of any business’s online marketing strategy.

Simply put any business with an online presence cannot grow by just having a mere Website. You need to push it and bring it to the notice of online users instantly and clearly, that is on the 1st page of Google. If you’re on 1st page of the search results of Google, users can notice your Website, browse it to learn and know all about your brand and products / services.

Local SEO services also can target the content on your Website to match potential queries that users would key in on the search page and search online.

As per a survey report, a whopping 90% shoppers shop online and looking to buy products online or hire services online, at their own convenience, at a time of their choice. Not being spotted means losing out on them and simply allow them to move on quickly onto rival competitors with a vibrant Website powered by  effective local SEO solutions.

Local SEO services helps a Website to rank higher on Google’s search page and be instantly noticed by users. This way, your business can outrank competitors in local search results and be noticed by net users.

HELPS SELL YOUR PRODUCTS / SERVICES

A Website is an extension of a physical store that works to sell products / services. To reach out to users and get noticed by them, it’s important that the Website is powered by SEO services. When it comes to reaching the local people quicker and be noticed on Google 1st page, local SEO services is required to pitch-fork the Website at the top of the search-page in Google.

Such a positioning gets the relevant local audience to notice the Website that is looking to cater to their requirements. Local SEO services also have been successful in getting new customers while helping retain the existing customers.

HELPS EXPAND A BRAND’S REACH

A Brand is a valuable commodity that needs to be nurtured and coveted, for it represents the reputation of a company and all that it represents – quality of the products / services offered, quality of the customer-service offered, and everything that is good and synonymous with the brand

While a Brand on its own can attract audiences, it also needs local SEO services to propel the Website to position itself on Google’s 1st page. When that happens the Website is bound to get noticed by the users including local users. The local users may open the Website and learn about the company and what business it does and the kind of products / services offered by the company.

By providing the users the requisite information, the company stands to benefit, getting enquiries from interested users keen on your products / services. They may end up visiting your business destination virtually or in person.

Either way, your business brand could earn new customers or retain the users as potential customers while  expanding its reach.

ATTRACTS LOCAL CUSTOMERS WHO MATTER

SEO by its very nature powers a Website to position on Google 1st page.  This way, the Website could earn a visit from anyone across the world at anytime of their choice. While that is extremely beneficial, earning visits from local audiences is what counts for the most when it comes to attracting customers. Having them in your fold, means having local customers who are a valuable resource.

Local customers are often found to browse the Internet to get to local businesses for their requirements. The customers could be people living nearby and could be someone who are keen on visiting local stores or business and fulfill their requirements.

This is what matters in the end and such customers could often become returning customers whose every visit doubles or triples more such type of visits from newer local customers. This way, local support builds-up and your business could earn more local business orders and more sales.

FACILITATES HIGHER GOOGLE RANKING

By and large, a huge percentage of potential customers as well as existing ones use Google to find even local businesses. It is this factor that makes usage of local SEO services extremely important to find local businesses and other businesses which have even a non-local presence while maintaining a local presence as well.

Today, more and more customers use Google Maps to find local businesses. During the search process to find local businesses, names of businesses having a local / non-local presence and also purely local businesses having a local presence only, shows up along with the profile page.

To get the right impact, it’s important that the profile page contains the right description including detailing clearly the local presence of the business. This along with usage of local SEO services enables higher Google ranking and increased net traffic to the Website. An increased local presence means better net traffic to your business Website.

KEEPS YOUR BUSINESS AHEAD OF COMPETITORS

It’s important for businesses to keep ahead of competitors in a tough marketplace. A well-designed Website powered by Local SEO helps you achieve this goal.

Using local SEO enables Websites with a local as well as non-local presence to rank higher on Google search page and in the bargain get noticed by users, local as well as non-local ones. Furthermore local SEO ensures the positioning of a business Website even where it has a local presence in an area which also has the presence of rival businesses with local as well as non-local presence and also purely local businesses.

A good example to explain it all a lot better - your business could be a local restaurant or a local shop. Within its vicinity or within a distance of four kilometers are ten more other restaurants or shops that are in the same line of business as yours. Now if an interested customer looks for all of such businesses, but picks yours as his / her choice, then it is clear that you have a positive reputation and name that is much appreciated than all other rival businesses in the area.

SUPPORTS  LOCAL SEARCH MARKETING

Local SEO services lend excellent support to local search marketing, a support that is highly targeted and timely. Normally the main reason for a local search is to search for a specific category of business, followed by the search for a product or service.

To get noticed, local search tactics also needs to be used in local SEO services so as to ensure better positioning of a business Website. This way, it’s possible to promote what the business can offer to local potential customers when they’re searching for business Websites having a local presence and engaged in selling products / services that the local potential customers is looking out for.

Local search marketing also includes local directory marketing which has a higher conversion rate than other traditional advertising options. Keeping this mind, it’s important for businesses to accurately list their business with proper description in the local online directories. On its part, local search services also includes search for local online directories, all of which in converting 2 or 3 leads into actual customers in the end.

HELPS POSITIVE LOCAL BUSINESS LISTINGS

Apart from local directory listings, online local business listings with positive welcoming messages like ‘Find me on Google’, are also important, since they equally help customers to find local businesses during their online search.

The online local business listings- name, address and contact phone numbers - should be accurate and with relevant information that details its local presence.

EARNS GREAT RETURNS ON INVESTMENT

Traditional Advertising like local newspapers, leaflets / pamphlets / catalogues, etc, often consume lots of money and time which means additional marketing costs and also at times, wasted exposure.

On the other hand, Local SEO is extremely cost-effective; does not incur such extra costs and time since it reaches potential customers when it matters the most – that is, when the customers need you, confirming it vide the search requirements in the search box of Google.

HELPS GROW YOUR BUSINESS

By facilitating your business reach to interested local customers, Local search helps boost your business reach and grow productively. Businesses need to harness the power of local SEO to its maximum before its potential and power can be recognized by competitors and used to the maximum.

To make the right impact, Businesses need to mention facts and figures properly. The profile should have proper descriptions and be clear so as to cast the right impact. It is also important to mention favorable reviews from earlier customers since they are often the very first ones that customers look for when they browse the Website.

Lastly, local SEO takes notice of positive reviews while zooming in on your business Website.

HELPS BOLSTER YOUR ONLINE PRESENCE

It’s important that your business has a vibrant local presence and a good local reputation since they matter the most to local SEO and also to customers looking for something local in a local area.

Local SEO when it runs often first notices businesses Website that are known to have a strong local presence and a proven reputation in the local areas for quality products and services.

FINAL WORD

Daily scores of customers are said to use local SEO services to locate and find both local businesses as well as non-local ones, engaged in catering to their product / service needs.

Local SEO strategies and local marketing approaches are being used with local SEO services to zoom in on businesses catering to local requirements. Businesses keen to harness the technology of local SEO technique that targets specific local audiences, could do well to opt the right Digital Marketing firm as their partner to realize their goals.

Digital Rank, a leading SEO SERVICES COMPANY IN Hyderabad offers world-class local SEO services that allow your business to position itself favorably and at the top of search results, on search engines like Google and other digital marketing platforms.

With its sound all-round knowledge and healthy track record, top Digital Marketing Agency in Hyderabad, Digital Rank, makes sure that your search ends up in businesses that actually cater to the needs of local customers.

How Does Online Advertising Help Business Growth

To succeed in a tough market environment, businesses need to constantly evolve and innovate to grow their business with the help of certain things and tools. One among such is Online Advertising which can be used to not only reach out to as many customers and viewers alike as possible but also convince them to become customers and eventually used to add to and build a strong customer base.

Building and sustaining a healthy and strong customer base is what smart businesses do today. Thankfully it’s a simple task to achieve, which is possible by enlisting the services of the best developers and marketers expertise for get the best products and message materials that is possible, to grow and sustain the interest of customers. Online Advertising is said to have been used with success by new start-ups as well as businesses that have been around for many years.

Competition can be tough and its here the expertise of an expert is much needed to get the right message with the right images and send them across to as many people as is possible. Digital Rank, a top Digital Marketing Company in Hyderabad, can play a great role to send across to the target audience, the right message with the right images. With its enormous expertise and knowledge in Digital Technologies, leading Digital Marketing Agency in Hyderabad, Digital Rank, can be an ideal source to help businesses to achieve their goals.

ONLINE ADVERTISING FOR BUSINESS GROWTH

Businesses can benefit from Advertising Online since there are many benefits to it. Some of the most prominent ones include:

INTRODUCES YOUR PRODUCTS / SERVICES

Online Advertising acts as an effective medium to introduce a company or its products / services to a target audience. This way they help a business to grow their business by providing leads and generating customer-interest leading to interactions and later conversations culminating in interest in products / services, and then possible buying and eventual sales.  

DRIVES NET-TRAFFIC

An Online Ad helps in its own way to optimize a Website or Social Media outlet like Facebook or even a Blog. When it’s synergized with SEO keywords, it performs even better by making Websites or Blogs to position on 1st page of the search results. The whole process of search and locating the Website or Blog, associated with particular products / services as well as the online Ad, becomes faster and more comfortable.

Research studies have revealed that being at the 1st page of search results can help generate more than 50% of the net-traffic flow to a Website or Blog.

GENERATES AWESOME EFFECT ON VEIWERS

Online Advertisement acts as a powerful catalyst that can have a powerful effect on the viewers, facilitate interest in buying products or hiring services and helping business grow. To get the right effect, they need to come with the right blend of design, words and positioning online lure old customers while attracting new ones as well.

INITIATES CONTACT WITH SOCIAL MEDIA

Today there are different Social Media outlets from Facebook to Google+, LinkedIn, etc. By generating interest among viewers, Online Advertising can facilitate their entry to your Facebook, Google+, etc, accounts and expose them to greater sustained interest in your products / services / works. This will also allow viewers to interact with businesses / organizations / individuals on a more personal level. Also this way, viewers can give their opinions, share feedbacks/ impressions and spread better words about the business / organization and also products / services / works.

However, it remains important that the entire approach should be well-presented, in an eye-catching positive way so as to keep viewers glued and interested for a sustained period of time while ensuring that they come back again and again while also spreading good words about the Ad among their friends and family sources alike.

FACILITATES CONTACT WITH BLOG

Blog, a useful tool for advertising can be used for Online Advertising as well. By having an online Ad on the Website, contact can be facilitated with the Blog as well.

Apart from posting news about a business and products / services offered, a Blog can also be used for having another online Ad as well.

Pay-per-click (PPC) Advertisement can be used in Facebook to drive a great deal of traffic. If harnessed properly with specific search phrases and to the maximum can ensure, a high rate of conversion rate and also drive new traffic to the Facebook Business Page. Already many retailers are said to use PPC with great success and achieve great results. They also can be used to directly target audience or demographic without investing tons of money.

This way, the Blog can also be updated at regular intervals with the latest news and viewpoints about the products / services and help generate extra traffic via 1st page positioning on the search engines like Google, etc. If achieved, they can help get the readers interested in the Online Advertisement and and eventually convinced to become customers of the business.

INCREASES TRUST

Online Advertising is another way that potential customers may find about a business and their products / services. For instance, if someone is visiting a Website containing an online Ad,  trusted by them and see the online Ad, they are more likely to place their trust in that business than if they had come across the business in some other way.

For this to happen, the Website also needs to ranked

consistently high on search results, preferably on the 1st

page of the search results. That is all possible only if the

online Advertisement as well as the Website also contains

specific keywords or phrases.

BRINGS SHOPPERS BACK TIME AND AGAIN

Online Ads are another smart way to grow an online Business that successfully

attracts old and new customers alike. This is possible due to online Advertising

ability to put the business right where it matters most, that is, customers’ E Mail

Inbox.

As is known, an E Mail inbox is one of the most frequently accessed locations on the

Internet. Now if the customer opts-in to the e-mail list of the business, it indicates

That they are keen to get the messages from the business about their products /

services.

This way, shoppers can be lured back for repeat purchases. And also can spread the

Marketing message of the online Ad to their friends or family members if they

Detect something of interest to them. At the end of it, it can lead to more

subscriptions, more clicks and finally more customers and sales.

ENHANCES FAN-BASE WITH SOCIAL MEDIA

An Online Ad on a Website or Blog, can help grow a business as well as the list of fan-base by directing them to social media channels like Facebook, Twitter, etc, accounts maintained by the business.

Social Media channels are a great way to set-up official brand pages or accounts on Social Media Sites. Updates of the business as well as their products / services can be posted on social media sites at regular intervals. Further, they can be used as post-promotional messages.

Apart from this, social media sites can enable fans of the business and their products / services to find new ways to interact with the right people and learn about what the business is all-about and what they are able to offer. Further, fans can ask questions or gain proper help to solve their requirements or just interact with the business marketing / customer-support employees.

Social Media Sites can also be used to post links to interesting content, run contests about the benefits and utility-value of the products / services / after-sales and customer service provided or engage in the exclusive promotions of the products / services.

LAST WORD

Creating a business and ensuring its growth in today’s age can be difficult and tough. It’s here Advertising can play a great role and be a fine enabler to reach out to as many people as possible.

If (Online Advertising as well as Brick and Mortar

Advertising) with different techniques with classy

content can be used with E Mail or E-Brochure in

the case of Online Ad and Brochure / Sales Letter

in the case of Brick and Mortar Advertisement. The same can

be used to send to existing as well as potential

clients too.

Thanks to the enormous scale of the Internet and its reach and the growth of Data over the years, businesses and organizations today can find numerous Online Advertising outlets / networks on the Internet and use them to great effect to conceive a great looking Advertisement with eye-catching content and punchlines that can instantly catch viewer’s eye.  

Some popular outlets include Facebook which lets a business house or individual to reach anyone as per personal data like personal interests, connections to other brands, jobs, etc. Then there is Google that allows advertisers to reach all kinds of audiences from the big and small ones on the lookout for products and services. Similar is the case with Bing, albeit to a lesser extent.

There are also some networks that help advertisers to target specific audiences on the Internet. Bottom line is Online Advertising if used the right way with the right images and words including specific keywords and phrases, can work wonders with different audiences and manage campaigns across multiple channels effectively.

Even the best products / services need to be advertised before they can sell. If you’re looking for a professional help, then leading Digital Marketing Agency in Hyderabad, Digital Rank will be an effective ally and strategist to assist any kind of business for any kind of Digital Marketing requirements including Online Advertising.

How To Use Instagram For Business ?

In the millennial era, nothing more excites them than a visually stunning, creative and engaging presentation of Content and Images / Photos. A staggering 80% of them are said to recollect and remember an attractive Visual Presentation and credit it for making them aware about the importance and worth of a business brand.

Are you looking for a way on how to use Images / Photos and Short Video to enhance your customer’s experiences?

If so, welcome to the world of Instagram!

Instagram in a short span of time has risen to become one of the best of Social Media Platforms for engaging Content with viewers. Its stunning impact can be gauged from the fact that engagement with brands on Instagram is said to be 84 times higher than Twitter and 10 times higher than Facebook. With a phenomenal 400 million active daily users, Instagram is a wonderful marketing weapon for businesses to make their brand visible to a new market while strengthening brand’s popularity with the existing markets.

For effectively using Instagram for business promotion, the expertise and market-knowledge of a top Digital Marketing Agency in Hyderabad is vital. In Digital Rank, businesses can find an efficient source to help them get the best out of Instagram for their business promotion and garner the results that they look for.

Here are some interesting ways that allows businesses to harness the power of Instagram to effectively promote and grow their business.

• OPTIMIZE PROFILE: To create a more powerful and impressive impact on viewers. Businesses should project a more vibrant Instagram Profile. The Profile should include brand information in different styles inclusive of quality content, specific images, etc, in a way that helps focus on their brand and attract customers to find their business profile faster and later engage in business dealings.   

• INTRODUCE FRESH & INTERACTIVE CONTENT FROM TIME TO TIME: To sustain and retain the interest of viewers on a regular scale, the Content on Instagram like in a Website or other Social Media Sites, need to be freshened-up from time to time with better and more relevant content that is interactive and in line with the image that you would like to project for your Brand. To make your work more interesting, Instagram offers new features like ‘Stories’, ‘Live-Video’, & ‘Bulk Upload’; all of these can be used with attractive images of your products / services as well as unique capabilities and promotions that effectively projects your business brand while also helping highlight the many of your business events, meets and conferences that mean a lot to viewers.

• GUIDE TRAFFIC FROM YOUR CAPTION: To attract traffic, you need to first have an attractive and meaningful Caption with compelling images on your Instagram Page. They in turn help drive more net-traffic to your Website. A market survey report has found that nearly 80% of Instagram users take action like visiting a Website only after looking at an Instagram Advertising Post that also contains an attractive Caption. This way, your business can get into a more in-depth engagement with your Visitors.

• CREATE A FLEXIBLE POSTING PLAN: To reach out and make your business more attractive to your customers / prospects, create a flexible posting plan containing all of what you have ready to post and then create a schedule that will enable you to know what you have to post next and when they need to be posted as well as to track what aspects of the plan is exactly working the way you want it to be.

• MAKE USE OF APPS: Today there are many interesting Apps that allow businesses to enhance the images of their products and share the same on Instagram. Then there are Apps that lets businesses print images / photos of their products, search tags and download all of the images / photos in a single archive folder. This way, Apps can be used to make Instagram a significant part of your business’s Social Media Marketing Strategy.

• FUEL OTHER MARKETING CHANNELS: The Content created in Instagram can be shared by businesses across all of the other marketing channels like Twitter, Facebook, etc. Instagram Settings provides for Social Sharing features which can be used to facilitate social sharing to popular Social Media channels like Facebook & Twitter. This way, both Content and Photos of products / services can be shared automatically when they are posted to Instagram. FURTHER, Content shared on Instagram can also be used in Email Marketing Campaigns.

• EMBED INSTAGRAM VIDEO IN BLOG / WEBSITE: Instagram offers an interesting feature that allows for embedding of Instagram Video in Blogs or Websites, the same of which can be used by businesses to promote their products / services as well as brand image while extending further the reach of their content.

• NETWORK WITH PEOPLE: Instagram is a powerful networking channel which the businesses can use to connect through Photos with people who matter to their business, thus creating a solid network. Two excellent networking tips are - People can be engaged by encouraging them to provide their views about the Photos and leave comments AND Specific Hashtags included on Twitter or Google+, can be included in Instagram as well.

BENEFITS

• HELPS DISCOVER NEW TARGET-AUDIENCES: With Instagram, businesses can upload fresh beautiful photos of their products / services that are introduced in the marketplace from time to time. This in turn allows the businesses to reach out to more people and discover new target-audiences while also getting the opportunity to compete with other businesses.

• HELPS FIND NEW CONTENT: New Content on Instagram can be discovered through Hashtags which creates a link, facilitates connect with customers / prospects and allows them to view all the Content and Photos that have been shared using the Hashtag. Instagram, in addition to Hashtags also offers a ‘Discover’ Tab that helps users to find Photos and also connect with other users of interest and value to the businesses.

• HELPS GENERATE SALES: Instagram has excellent tools that help to create rich-quality images, the same of which can be used by businesses to generate images of their products or promote the significance of their services, with attractive captions aimed at luring potential and existing customers . This way, businesses will not only be able to facilitate greater engagement with potential customers but also be able to generate greater sales.

• HELPS CULTIVATE MORE CUSTOMERS: Instagram can be used by businesses to – Connect with Facebook Account; Generate popular Hashtags; & simply Engage with others OR by simply following others and liking their Photos. In addition, businesses can use cross-post selected images of their products or even services to their Facebook Page with a hashtag that in turn will align with their marketing campaign OR brand image thus enabling interested people not aware of their presence on Instagram to find them exactly there.

• INSPIRE POTENTIAL CUSTOMERS: Photos relevant to businesses brand when posted on Instagram helps project a positive and impressive image to potential customers. FOR INSTANCE, businesses can post Photos to promote the importance and value of their products / services OR highlight the significance of their events or shows.

With better technology, Instagram has become a more powerful platform for creating Visual Content for businesses. But the fact is that the value of Instagram for businesses can be much more than just harnessing of just easy-to-use Photo Editing Tools.

It’s here that leading Digital Marketing Agency in Hyderabad, Digital Rank, can play a vital role for businesses by helping them to not only set-up a Instagram Account, create a Instagram Profile and more, but also enabling them to leverage the power of Instagram to its fullest extent.

With more than 300 million active users, Instagram is a Social Media Channel that businesses can ill-afford to ignore. Instead they could do well to utilize the strong expertise and market-knowledge of premier Digital Marketing Agency in Hyderabad, Digital Rank, to develop a more impressive social presence and extend their brand image to more people and countries.  

Digital Marketing Strategy for Educational Institutes

Education sector in India in recent years has grown by leaps and bounds. Experts attribute the sector’s growth to the evolution of phenomenal technological advancements, manifold expansion of educational study choices and increasing cultural transformation in a rapidly changing world.

Technological advancements have helped open up doors to a wide array of opportunities. Online Education is one example and the other is Digital Marketing. The impact of Digital Marketing can best be illustrated by the fact that in the rapidly evolving Digital age, educational institutions could ill-afford to ignore Digital Marketing and risk losing out on luring prospective students.

Digital Marketing is Digital Rank’s forte, specialized in delivering end-to-end digital marketing solutions for colleges, schools, training centers, etc. Working with educational institutions, top Digital Marketing Agency in Hyderabad, Digital Rank assists them to accelerate their growth online, achieve their educational goals and get the best returns for their investment in Digital Marketing.

WHY DIGITAL MARKETING IS REQUIRED?

In the digital age, it’s imperative that every educational institution adopts Digital Marketing and has a cohesive Digital Marketing strategy.

• Today’s students on the lookout for their educational institutions offering the training courses that they’re seeking out, do all their searching Online  They spend maximum time browsing the Internet rather than rely on other channels.
• Internet has become the most favored channel for applying to educational institutions and making admission queries.
• More and more parents and guardians today browse an Educational Institution’s website and other inter-related information Online rather than go through Print Media items like Brochure, etc. They are also relying a lot on Online reviews before taking a final decision.
• Expatriates and outstation students rely heavily on the Internet for admissions to and seeking out enquiries from Educational Institutions.

HOW TO CREATE AN EFFECTIVE STRATEGY?

The following guidelines are essential for creating an effective Digital Marketing Strategy:

• DO AN AUDIT OF TRADITIONAL CHANNELS FIRST: To begin with, an audit of Traditional Channels should be done. Though traditional channels have proved to be a time-proven channel, times have changed. Today, 99% of things are done Online and today’s generation is in sync with the Digital Technology and all things Digital. Though traditional channels need not be abandoned and can rather be used in conjunction with Digital Channels. To be a success Online, it’s important to have a secure budget based on which a Digital Marketing strategy can be conceived that assesses the target-audience’s needs and areas of requirements.

• GET AN UNDERSTANDING OF THE INSTITUTION’S MARKETING PLANS:  Visualize the whole experience from a student’s viewpoint. Once done, fill in the gaps that exist so as to convince prospective-students and facilitate their conversion and retention to students. This way, you can safeguard all your leads in a secure way. The whole of Digital Marketing plan should cover every aspect from linking of Web Page on screen to the Recruitment Department’s E Mail etiquette and more; the whole purpose should be to ensure that the educational institution stays focused from a market’s point of view. This approach will eventually ensure that the recruitment process is done from a prospective-student’s viewpoint.

• DO PROPER RESEARCH & ADOPT RIGHT TACTICS: Get your research and tactic adoption done LIVE with real-students. This could include a SWOT analysis, Competitor Analysis, Audience Profiling, Platform Research, etc. They will give you an insight into as to how the eventual Digital Marketing Strategy should be conceived in a way that a panel of academics cannot visualize. Some benefits of the same include Mapping of Touch-points; Review and Co-Creation of Content adopting authentic voice in sync with student’s expectations; etc.

• ADOPT CUSTOMISED STRATEGY: All of the works from Market Research to Ad Campaigns and more; Tracking Leads and Nurturing them; AND more, should be done keeping in mind the final creation and execution of Digital Marketing strategy, resulting in a customized campaign. The whole goal should be to achieve the best possible results that hits at the relevant touch-points.

• FINAL STRATEGY EXECUTION: The execution process should be performance-driven marketing, with every campaign being monitored in real-time. They help optimize and fetch the best returns on marketing investment.

In addition to the above, educational institutions should also engage in spreading Brand Awareness. Herein, Content Marketing with a brand-driven campaign will help to generate the required impact and spread maximum brand awareness / engagement.

BENEFITS

• Today’s generation is a Digital generation who are always active on a host of Digital channels and platforms like Facebook, Twitter, Whatsapp, Linkedin, etc. They also spend a lot of time watching Videos on YouTube and Apps. They look for information online and as such it’s imperative for educational institutions to adjust according to the tastes of today’s generation and go Digital.

• Compared to Traditional Marketing, Digital Marketing is extremely cost-effective. It’s possible to create an attractive digital campaign with compelling content and eye-catching images, easily and with far lesser amount of effort than Traditional Marketing. Good examples include - in a Paid Campaign, the cost-per-click is very minor and similarly, in a Video Campaign, the cost-per-view is far less when compared to other forms of Media.
• With its ability to instantly reach out to niche target-audience and earn their acknowledgement, Digital Marketing offers ample advantages. For instance, it’s possible to target an audience residing locally as well as outside the city and country. Further it also offers greater reach and instantly helps to attract the attention of the target-audience.

• A Digital Marketer can calculate the worth of each rupee spent on the campaign. In other words, it’s an extremely measurable and ROI-Driven channel that makes it possible to fine-tune the digital campaign with minimum of effort in an effective way and help generate the requisite results and ROI.

• A Digital Marketer of the educational institution can manage demand and supply positions. The campaign can be played out as per the requirement while ensuring at the same time, boosting and reducing of campaign budget. FOR INSTANCE, A Digital Campaign can be halted during holiday season, examination time, and such like occasions. This will help cut down costs and minimize expenditure as well.

Crafting a Digital Marketing strategy should be based on the way the target audience thinks and behaves. It can be difficult, especially in the initial first stages of Digital Marketing usage. Premier Digital Marketing Agency in Hyderabad, Digital Rank, understands what exactly needs to be done to leverage the power of Digital Marketing and accordingly help create the appropriate Digital Marketing strategy that is in sync with current trends and requirements.

By helping incorporate a professional Digital Marketing strategy to a specific plan, leading Digital Marketing Agency in Hyderabad, Digital Rank enables educational institutions to reach out to the right audience, convert cold prospects into leads and eventually into students of the educational institution.

Why Facebook Marketing is Important for Promoting Business Nowadays ?

In the era of Social Media, Facebook Marketing has emerged as one of the most effective and successful weapons to promote and market a business. With over a billion plus active users, Facebook is by far, easily the largest and most successful Social-Networking Channel in the world.

Due to its phenomenal reach and daily usage across the globe, businesses can’t ignore it’s effect  but to use it the right way, it’s important for businesses to learn and understand its many unique features and tools and how they can be synergized to make the whole marketing campaign result-oriented and successful.

Digital Rank a leading Digital Marketing Agency in Hyderabad is well-placed to train and help businesses use Facebook Marketing in ways that not only helps to attract new customers, but also helps to extract rich dividends in the form of healthy sales and business.

HOW TO USE FACEBOOK MARKETING?

If you’re looking to use Facebook to grow and promote your brand, here are some useful guidelines to exactly do that, the right way.

• CLEAR MARKETING STRATEGY: To begin with, it’s vital to have a clear-cut marketing strategy. For instance, if your intention is to attract more people and convert them into customers, then you need to create a post in Facebook, luring them with not only good quality products / services but also with special incentives like discounts, special offers, etc. To make the post attractive, keep refreshing the post at regular intervals with fresh content / taglines, images and style of presentation.

• MAKE FACEBOOK PAGE SEARCH EASY: Often searching for a Facebook Page can be tedious and time-consuming and at times, even unsuccessful, which can annoy and drive-away the customers. To avoid the same, you could do well to implement the following:

• Have Facebook Page’s URL displayed on Banners, Posters, Booklets, Brochures / Flyers, and other forms of advertising materials.
• Have Facebook Page’s URL displayed at the bottom of your different Emails.
• Have Facebook Page’s URL displayed on your company’s Letterhead and Business Card.
• Have ‘LIKE US ON FACEBOOK’ Widget displayed prominently on your Website & Blog. This will encourage visitors to make a beeline to your Website and Blog and later give their impressions and also share their views with their contacts and other people.
• Offer exclusive deals and discounts to invite people to your Sales and Promotional activities.

To keep the Facebook Page interesting, keep updating the Page with fresh attractive content at regular intervals. This will help sustain interest in your Facebook Page among visitors.

• LURE CUSTOMERS WITH BONUSES / GIFTS: Facebook Networking events are a good place to attract and lure existing and potential customers with bonuses or gifts for Liking OR Checking into your Business. This way, you can build up more likes, convert likes into customers and encourage them to promote your business through sharing your business details with their contacts / friends – all these would help lead to more business and also repeat business.

• MAKE USE OF FACEBOOK ‘OFFERS’: Facebook offers a useful free feature called ‘Facebook Offers’, that allows your business to share discounts with your customers through posting of the Offer made on the Facebook Page. What results is that when someone claims an offer, the said person will receive an Email which can be used to take the discount at your business (Online Store OR In-Store). The offer can be created from your Facebook Page OR from the Ads Create Tool (a utility tool provided by Facebook). If leveraged properly in an attractive way, it is sure to help spread brand awareness and also attract newer customers.

• MAKE USE OF FACEBOOK ADS: Facebook Ads is an extremely useful asset that if used with creativity and imagination with eye-catching images, headlines, and calls-to-action, can promote your business, target your audience and above all, fetch rich dividends. More importantly, you can also get to see who is seeing your Ads and learn about their age, gender, location and interests.

• USE PICTURES / VIDEOS: As attractive elements of appeal, they can be used to frequently keep people (like friends, contacts and other users) engaged, engrossed, and entertained. FOR INSTANCE, if yours is a Fashion Apparel Business, you could post attractive images or videos of your newest fashion collection in the marketplace.

• CONDUCT SURVEYS, CONTESTS, GAMES: To keep your existing / potential customers engaged and interested, ensure interactive sessions from time to time with contests, polls, surveys, games, etc. This will get them interested to participate in them, enjoy themselves and grow to like your business more. Coming to Polls, Contests & Surveys, keep the whole content short and interesting while also providing for a link that users can easily click to share details of your contests, surveys, etc, with their friends / contacts.

• KEEP UPDATING FACEBOOK PAGE REGULARLY: To make your Facebook Marketing more interesting, ensure frequent updates. This will attract your Facebook Page users to keep coming back often and check the page. At the same time, care should be taken to not overdo the update aspect for if done they will render the meaning of the Page useless and make it not worth visiting.

• ENCOURAGE USERS COMMENTS: To get to know your Facebook Page users thoughts and impressions, encourage them to respond to your Posts and post their comments. Also ensure from your side, to reply quickly to their comments. This way, you can strengthen and nurture existing relationships and build-up newer relationships.

In addition to the above, use Facebook Analytics at regular intervals, to track users using and interacting with your Facebook Page. You will get to learn what aspect of your Facebook Page interests them and what keeps them coming back to your Facebook Page often. The Analytics output will help you to make adjustments to your Facebook Page Content, Images, Advertising and so on, accordingly, in line with their preferences and likes.

Digital Rank, one of the top Digital Marketing Agency in Hyderabad, is well-positioned with the requisite expertise and resources to help businesses use Facebook Marketing in the most effective way to engage visitors and promote their business. With its extensive expertise, Digital Rank can help businesses create an attractive Facebook Marketing campaign, build a strong Facebook user presence, and most importantly, get the best value for their Facebook Marketing investment.

HOW TO PROMOTE YOUR MOBILE APP

According to a market survey, around 80% of Smartphone Users access Sites (especially Online Shopping Sites) via a Mobile App. It not only underscores the growing importance of the Mobile App but also the Mobile Website as well.

While a Mobile Website with a responsive design and optimized for Smartphones, is a wonderful way to reach out to mobile users, it does not offer as rich an experience as a Mobile App. The ability to provide a rich visual experience is what makes the Mobile Apps extremely popular. Many businesses invest in a Mobile App that appeals to and attracts the general public, putting their brand name in front of them. However that’s not sufficient in a competitive marketplace for they also need to be actively promoted among the general public.

PROMOTING YOUR MOBILE APP

If you’re looking to promote your Mobile App, here are some useful guidelines to help you:

• HAVE A MICROSITE DESIGNED: By Microsite, it is meant a mini-Website of a couple of pages or a maximum of three pages. The Pages can be infused with creative content about your Mobile App showcasing it to the audience.

• GET A TEASER WEBSITE: Such a Website should be designed a month before a Mobile App launch. They would be useful for collecting email addresses and other relevant details of people who are generally interested in knowing as to what the Mobile App is all about, when it would be launched and where it would be launched.

• HAVE A BLOG: Get a Blog created specifically for the Mobile App. Then infuse it with interesting articles and other relevant content that will engage people and draw them towards your Website which provides details about your Mobile App. You can have the Blog as a separate entity or have them attached to your Microsite.

• PROMOTE CONTENT-SHARING: Leverage the power of powerful Social Media outlets like Facebook, Twitter, LinkedIn, Google+, Instagram, etc, to not only develop an inspirational profile of your Mobile App, but also use them to promote sharing of your Mobile App Profile Content.

• CREATE A PRODUCT VIDEO: Video is a powerful medium that if creatively used to tell all about your Mobile App will strike a chord with the general public who will soon begin to identify with your Mobile App. So get a Product Video about your Mobile App designed with attractive visuals / images and engaging content.

• ENSURE ADEQUATE PRESS PUBLICITY: Print Media still holds a lot of power and can give your Mobile App the right publicity, if properly projected in any of the Print Media outlets. Get hold of the right Print Media outlet and journalist and ensure the right publicity for your Mobile App.

• PUBLICIZE IN APP REVIEW WEBSITES: There are App Review Websites wherein you have your Mobile App published and obtain reviews of the same from the site viewers. These Websites are said to generate a lot of buzz for Mobile Apps, especially the newer ones.

• CREATE A FACEBOOK PAGE / GROUP: Get a Facebook Page specifically created to promote your Mobile App and also create a Facebook Group for people fond of Mobile Apps, facilitating their meeting and socializing regularly as well as initiating discussions about your Mobile App, providing useful clues and also pointing out its flaws.

• POST ON PINTEREST: Create a post on the PINTEREST Board about your Mobile App, using Blog Images, Infographics and Visual Content. Make sure that it’s a positive post with happy customer photos.

• RUN A CONTEST POLL: Have a Contest Poll for your Mobile App on Twitter or Facebook. This will encourage people to enter the poll, vote their preferences and also share their views about your Mobile App. To make the Poll interesting, you can provide a Best Prize for the Best Views expressed.

• GET A BLOGGER TO WRITE ABOUT YOUR APP: Enlist the services of an expert blogger specialized in Mobile Apps and its inter-related areas, to write about your Mobile App. Have the same published in prominent Blogs that attract a good number of viewers.

• LEVERAGE VOICEMAIL: Harness the power of Voice Mail and create a voice recording about your Mobile App. Later send the recording to your Voicemail contacts.

• USE APP STORE OPTIMISATION: Apple, Google, etc, all offer their own Stores with tremendous user-base. Use their App Store Optimization and have your Mobile App enrolled and enlisted in their App Store; this way you can reach out to thousands of users.

• BUILD AN EMAIL DATABASE: Acquire potential customer Emails through your Facebook / Twitter Account or your Website. This will help you build an Email database list which you can use it as a marketing tool, sending details about your Mobile App to the various email holders.

• WORD-OF-MOUTH PUBLICITY: Even today, word-of-mouth publicity is still worth its weight in gold. Transmit details about your Mobile App, its utility value and benefits through contacts who in turn will urge their own contacts to reach out to others and spread the message.

In a highly competitive marketplace, it’s important that proper marketing is done to promote your Mobile App rather than believing that ‘if you launch it, they will come on own’. That attitude won’t work anymore for today’s users are highly demanding and expect a highly personalized interaction-experience.  

Need assistance marketing your Mobile App?

You need not look further than Digital Rank, a leading Digital Marketing Agency in Hyderabad that offers a full range of marketing services from branding and consultation services to managing your Mobile App launch.

With its unrivalled expertise, resources and status as a premier Digital Marketing Agency in Hyderabad, Digital Rank has all the right ingredients in place to help promote your Mobile App and ensure the best chance for long-term success.