Innovative Digital Marketing Strategies for B2B Sales

The main purpose of Digital Marketing is to ensure that the campaign makes the required impact on the target-audience or prospects and lure them into becoming leads and later converted into solid customers. When it comes to B2B Campaign, today’s companies look for a campaign-run that is successful in delivering a good number of quality leads/prospects bringing in quality sales.

But then that\'s easier said than done for today’s target-audience are a lot more smart, intelligent, well-informed and sophisticated who do not get easily swayed. Hence, Digital Marketers need to be more creative and think something unique that will strike a chord with the target audience.

Digital Rank as a leading Digital Marketing Agency in Hyderabad is well-placed to work out the right innovative Digital Marketing Strategy for your B2B business that can attract the right prospects and later converted into customers.

DIGITAL STRATEGIES TO GENERATE BETTER RESULTS FROM B2B SALES

Here are a few tips that can help you craft an innovative Digital Marketing Strategy for your B2B Sales:

• FIX SPECIFIC TARGETS: To get going and work towards your goals, you need to set a specific target else you would not know what you’re aiming for. Before that, make sure to:

• Have a complete and clear understanding of your company’s products/services.
• Get a clear picture of their plus and minus points so that your focus can be more on the plus ones.
• Analyze your competitors, learn about their market share, strengths, and overall market presence.

Once done your next step should be to have a precise idea about where your products/services should be positioned in the market.

Now you need to work on your target – what should be the growth in market share, every month and every year in volume and cash & how many customers you should have on your rolls?

• IDENTIFY THE RIGHT DIGITAL CHANNELS: You need to identify the right digital channels. For this, you need to learn as to what channels your customers most use and spend the most time on. Based on the analysis develop your kind of appropriate customer persona which in turn helps you develop the right content for the channel, and refine your messaging wordings.
• ADOPT AN INBOUND SALES PHILOSOPHY: This will help identify sales-qualified leads through tracking of potential-customers behavior and approach. This way your focus will be only on those leads that are most engaged during their visits to your campaigns. All the while your marketing team needs to be alert and ready with the appropriate answers for their queries. If you’re successful, it can result in better ROI & overall revenues.
• STAY FOCUSED ON TRAFFIC FROM SOCIAL MEDIA: Social Media is important and it generates huge traffic. To get the best out of it, adopt a customer-centric approach and work out a proper social-media strategy tailoring your message based on what type of people use social media, who they are and what they’re exactly interested in. Most people use Facebook / Twitter / Whatsapp and this must be leveraged for spreading brand awareness among your target audience. This in turn will help you engage with them and generate traffic.

• CONTINUE USING EMAIL: Email might be old-fashioned or old technology. But its relevance continues to sway even today and till date, it remains a potent Digital Marketing tool. Modern Email technology is effective and has the ability to drive home the message to the target audience. The success, however, lies in developing email campaigns that target the right prospects with the right messages. It should also come with a call-to-action specific to the needs of the target audience that can contribute to clicks on your Site and become new leads who can be nurtured over time. Apart from newer campaigns, Marketers should also set-up automated campaigns that deliver messages at predetermined intervals.

• EFFECTIVE CONTENT MARKETING: Content Marketing is a prominent part of Digital B2B lead-generation. For a successful content marketing, you need to have well-crafted messages that appeal to prospective customers, in forms like White Papers, Videos, eBooks & Articles. Further optimizing Articles for search engines can help grab the eyeballs to a greater extent.

HOW TO LAUNCH DIGITAL MARKETING CAMPAIGN?

Once the right Digital Marketing Strategy is in place, the next step is to ensure its effective and successful implementation.

• Have a proper budget that is sufficient enough to implement your Digital Marketing strategy on the right track.
• Proper implementation of the Digital Marketing strategy on all the Digital Channels – Mobile / SMS; Email; Social Media including Twitter, Facebook, etc; Pay-Per-Click; Native Advertising; etc
• Effective engagement with the Target-Audience directly with quality and alluring promotion including impact-making messaging and branding, across all the Digital Channels.

In the end, it’s all about building solid relationships and cultivating quality prospects into loyal customers. But it’s a process that is not so easy and hence, you would be better off enlisting the expertise of experts. Digital Rank, an expert Digital Marketing Agency in Hyderabad with the requisite expertise and creativity would help to craft an innovative Digital Marketing strategy which suits you the best.

Since inception, Digital Rank, an innovative Digital Marketing Agency in Hyderabad, has consistently proven its ability to help businesses reach out to the relevant audience who matter.

The sales process in B2B is changing rapidly and unless B2B businesses adapt to newer trends and techniques to engage with clients, they will find themselves left behind.

Growing your Business Through Online Video Advertising

In recent years, Online Video Advertising has become extremely influential with a great majority of the users believing that it has been more effective than TV Advertising. With more and more people spending a great deal of their time on Smartphone’s or Laptops or Tablets, browsing the Internet, Online Video Ads have acquired a healthy ratio of viewing. Their clout has been such that they have been enormously successful in helping companies promote their brands to a broad spectrum of customers, leading to the better growth of their business.

Online Video Ads should not be resorted to just as a matter of compulsion or whim. Rather it should be resorted to after a thorough analysis of how much it can benefit the brand and help work towards its better growth. For this, companies have to be clear as to what they exactly want and how they want it. They must keep in mind that customers normally have short attention-spans and as such tend to remember only the most impressive of Online Video Ads with the ability to make them view the Video Ad again and again.

Also, learn as to how the audience is watching your Online Video Ad and what aspects of the Video Ad keeps them engaged and interested the most. Since most of the viewing is done on Mobile Phones, you need to ensure that the Video Ad is functional on a small screen. For better help with an Online Video Ad, Digital Rank, a premier Digital Marketing Agency in Hyderabad, makes for the right choice for your requirements.

WHAT EXACTLY ARE VIDEO ADS?

A Video Ad usually runs for 15, 30 or 60 seconds and can be shown on a Website OR YouTube OR Facebook OR any other Social Media Platforms. Used for different reasons, their main purpose is to attract and acquire more clients and in the bargain add more money to your money-chest.

The Impact of Online Video Advertising can be gauged from the fact that billions are uploaded every day, mostly as YouTube Videos which appear when you surf the Internet or The Web. Despite this impressive figure, still there are around 50% of Websites that still don’t have Videos of any kind and those that are using them are not doing so the right way, thereby putting off potential clients who stumble upon them online.

WHY BUSINESSES NEED TO USE ONLINE VIDEO ADS?

• Help MAKE YOUR WEBSITE ONE-OF-A-KIND: First and foremost reason is that there are around billions of Websites from across the globe hovering online. Add to this other millions are being created every day. This means that unless your business has a Website that is truly one-of-a-kind; your efforts will tend to go waste for there are competitors around who could be smarter than you leveraging the power of Online Video Advertising to power their Website ahead of yours. Thus, if your Online Video has the right message, the right length of duration and is pushed to the right market, then you can extract a large return on your marketing investment.

• EXPANDS YOUR AD’S REACH TO MORE PEOPLE: Apart from Websites, Social Media platforms especially Facebook will also help expand your reach to more people. Its nearly 1 billion active users spend an average of 20 minutes a day on the platform, and of which over 70% of them interact with brands they like; of this 70%, an average of 62% is Video Posts that attracts more viewers than other post-types. Further with Facebook’s Auto-playing Videos & Low-cost Advertising, your Online Video Ad will further stand to benefit a lot more.

• GOING LIVE with Online Video Advertising is something that allows your business to interact with customers and understand their impressions, requirements and overall views. YOU can GO LIVE either from a desktop or from your Mobile Phone. For instance, Twitter, an influential Social Media Platform has over 1.3 billion registered users and over 320 million active users, with nearly 100 million logging in every single day. Around 82% of the user’s view Videos. This tells you about the enormous power of Twitter and how if it’s harnessed properly can work wonders for your Advertising / Marketing. INSTAGRAM is another Social-Media platform and a prime destination for Advertisers that can be used with terrific effect to show your Video Ad Live. It has over 500 million active users a month and around 95 million photos/videos are shared every day. By using it to post a Video Ad for ½ or 1 hour and making a Post-sponsored, you can reap excellent results, allowing people who are not following you or your business but are part of your target demographic that sees such posts; to also view them.

• COST OF VIDEO ADS IS REASONABLE: When compared to other online marketing techniques, Video Ads costs are pretty reasonable, depending on the Content, the amount of shoot time of the Video, and overall production of the Video Ad. Even a costly Video Ad which is great looking and sounding Video can be a boon for it can attract around 100,000-300,000 views in no time. This way you can expand your target demographic and also get a more detailed idea about the targeted user’s interests and views, thus allowing you to fine-tune your approach and reach out to them more effectively.
• 60-SECOND VIDEO AD REPLACES THE NEED FOR 1.8 MILLION WORDS: A 60-minute Video Ad can accurately pinpoint your target audience which means that your message is rightly delivered to the relevant audience that matters. For that, the Video Ad needs to be interactive and engaging for this way it will enhance your message and also uplift the profile of your brand. Further, it will also help bring down your marketing costs while enabling you to reap quality benefits.

In addition, the other benefits of Video Advertising include:

• Video’s performance is at least 3 plus times better than any other form of Ad units.
• YouTube attracts more than 4 billion views every day.
• Audience’s recall value is up by more than 85% when a Video is used.
• Increase in customer trust by more than 35% after a Video viewing.
• Nearly 77% of the time watching TV is done watching another device, mostly Online Video Ads.
• Rise in Video Advertising spending while TV Media spending shows the opposite effect.

Online Video Ads will continue to grow more and more in the coming years. Most of the offline Advertising Agencies are already using Video Ads in big numbers today due to its effectiveness and low-cost. Your business too can do the same by leveraging the expertise of Digital Rank, a leading Digital Marketing Agency in Hyderabad, to show customers as to what your business is all about and what it offers.

With the right professional help from premier Digital Marketing Agency in Hyderabad, Digital Rank, customers will be able to visualize what they can get out of your brand before doing business with you or investing in your business’s capabilities. Remember, an Online Video Ad builds trust between brands and customers that can get even better with assistance from leading Digital Marketing Agency in Hyderabad, Digital Rank.

Digital Rank-Digital Marketing Agency in Hyderabad. Perfect Solution for your online Business

Looking to increase your ONLINE VISIBILITY or ENGAGE USERS or SELL MORE?

Whatever be it, your search for the right solutions for the same ends at Digital Rank, a leading Digital Marketing Company in Hyderabad, with a portfolio of services embracing a variety of disciplines from SEO to SMM, Email Marketing, Branding and more.

At Digital Rank, we believe that a company is as good as its Digital Marketing strategy is and when it is so, it’s destined to be a winner all the way to bag sizeable online market-share. Towards this end, we remain focused on their goals and requirements and accordingly work towards providing result-oriented solutions that matter.

Our solutions have helped many companies and organizations in a cost-effective way, to harness the full potential of their business, tap opportunities the right way & grow globally by reaching out to the right target audience. By leveraging our expertise and solutions, you get to build a powerful brand value and attract valuable customers.

Digital Rank as a premier Digital Marketing Agency in Hyderabad, has in its rolls some of the finest of qualified Analysts and other specialists who can help your company to grow its brand in the Digital Space on all the digital platforms to the right target audience.

For the right Digital Marketing solutions for any of your requirements, get in touch with us immediately at _______________.