Why Facebook Marketing is Important for Promoting Business Nowadays ?

In the era of Social Media, Facebook Marketing has emerged as one of the most effective and successful weapons to promote and market a business. With over a billion plus active users, Facebook is by far, easily the largest and most successful Social-Networking Channel in the world.

Due to its phenomenal reach and daily usage across the globe, businesses can’t ignore it’s effect  but to use it the right way, it’s important for businesses to learn and understand its many unique features and tools and how they can be synergized to make the whole marketing campaign result-oriented and successful.

Digital Rank a leading Digital Marketing Agency in Hyderabad is well-placed to train and help businesses use Facebook Marketing in ways that not only helps to attract new customers, but also helps to extract rich dividends in the form of healthy sales and business.

HOW TO USE FACEBOOK MARKETING?

If you’re looking to use Facebook to grow and promote your brand, here are some useful guidelines to exactly do that, the right way.

• CLEAR MARKETING STRATEGY: To begin with, it’s vital to have a clear-cut marketing strategy. For instance, if your intention is to attract more people and convert them into customers, then you need to create a post in Facebook, luring them with not only good quality products / services but also with special incentives like discounts, special offers, etc. To make the post attractive, keep refreshing the post at regular intervals with fresh content / taglines, images and style of presentation.

• MAKE FACEBOOK PAGE SEARCH EASY: Often searching for a Facebook Page can be tedious and time-consuming and at times, even unsuccessful, which can annoy and drive-away the customers. To avoid the same, you could do well to implement the following:

• Have Facebook Page’s URL displayed on Banners, Posters, Booklets, Brochures / Flyers, and other forms of advertising materials.
• Have Facebook Page’s URL displayed at the bottom of your different Emails.
• Have Facebook Page’s URL displayed on your company’s Letterhead and Business Card.
• Have ‘LIKE US ON FACEBOOK’ Widget displayed prominently on your Website & Blog. This will encourage visitors to make a beeline to your Website and Blog and later give their impressions and also share their views with their contacts and other people.
• Offer exclusive deals and discounts to invite people to your Sales and Promotional activities.

To keep the Facebook Page interesting, keep updating the Page with fresh attractive content at regular intervals. This will help sustain interest in your Facebook Page among visitors.

• LURE CUSTOMERS WITH BONUSES / GIFTS: Facebook Networking events are a good place to attract and lure existing and potential customers with bonuses or gifts for Liking OR Checking into your Business. This way, you can build up more likes, convert likes into customers and encourage them to promote your business through sharing your business details with their contacts / friends – all these would help lead to more business and also repeat business.

• MAKE USE OF FACEBOOK ‘OFFERS’: Facebook offers a useful free feature called ‘Facebook Offers’, that allows your business to share discounts with your customers through posting of the Offer made on the Facebook Page. What results is that when someone claims an offer, the said person will receive an Email which can be used to take the discount at your business (Online Store OR In-Store). The offer can be created from your Facebook Page OR from the Ads Create Tool (a utility tool provided by Facebook). If leveraged properly in an attractive way, it is sure to help spread brand awareness and also attract newer customers.

• MAKE USE OF FACEBOOK ADS: Facebook Ads is an extremely useful asset that if used with creativity and imagination with eye-catching images, headlines, and calls-to-action, can promote your business, target your audience and above all, fetch rich dividends. More importantly, you can also get to see who is seeing your Ads and learn about their age, gender, location and interests.

• USE PICTURES / VIDEOS: As attractive elements of appeal, they can be used to frequently keep people (like friends, contacts and other users) engaged, engrossed, and entertained. FOR INSTANCE, if yours is a Fashion Apparel Business, you could post attractive images or videos of your newest fashion collection in the marketplace.

• CONDUCT SURVEYS, CONTESTS, GAMES: To keep your existing / potential customers engaged and interested, ensure interactive sessions from time to time with contests, polls, surveys, games, etc. This will get them interested to participate in them, enjoy themselves and grow to like your business more. Coming to Polls, Contests & Surveys, keep the whole content short and interesting while also providing for a link that users can easily click to share details of your contests, surveys, etc, with their friends / contacts.

• KEEP UPDATING FACEBOOK PAGE REGULARLY: To make your Facebook Marketing more interesting, ensure frequent updates. This will attract your Facebook Page users to keep coming back often and check the page. At the same time, care should be taken to not overdo the update aspect for if done they will render the meaning of the Page useless and make it not worth visiting.

• ENCOURAGE USERS COMMENTS: To get to know your Facebook Page users thoughts and impressions, encourage them to respond to your Posts and post their comments. Also ensure from your side, to reply quickly to their comments. This way, you can strengthen and nurture existing relationships and build-up newer relationships.

In addition to the above, use Facebook Analytics at regular intervals, to track users using and interacting with your Facebook Page. You will get to learn what aspect of your Facebook Page interests them and what keeps them coming back to your Facebook Page often. The Analytics output will help you to make adjustments to your Facebook Page Content, Images, Advertising and so on, accordingly, in line with their preferences and likes.

Digital Rank, one of the top Digital Marketing Agency in Hyderabad, is well-positioned with the requisite expertise and resources to help businesses use Facebook Marketing in the most effective way to engage visitors and promote their business. With its extensive expertise, Digital Rank can help businesses create an attractive Facebook Marketing campaign, build a strong Facebook user presence, and most importantly, get the best value for their Facebook Marketing investment.

HOW TO PROMOTE YOUR MOBILE APP

According to a market survey, around 80% of Smartphone Users access Sites (especially Online Shopping Sites) via a Mobile App. It not only underscores the growing importance of the Mobile App but also the Mobile Website as well.

While a Mobile Website with a responsive design and optimized for Smartphones, is a wonderful way to reach out to mobile users, it does not offer as rich an experience as a Mobile App. The ability to provide a rich visual experience is what makes the Mobile Apps extremely popular. Many businesses invest in a Mobile App that appeals to and attracts the general public, putting their brand name in front of them. However that’s not sufficient in a competitive marketplace for they also need to be actively promoted among the general public.

PROMOTING YOUR MOBILE APP

If you’re looking to promote your Mobile App, here are some useful guidelines to help you:

• HAVE A MICROSITE DESIGNED: By Microsite, it is meant a mini-Website of a couple of pages or a maximum of three pages. The Pages can be infused with creative content about your Mobile App showcasing it to the audience.

• GET A TEASER WEBSITE: Such a Website should be designed a month before a Mobile App launch. They would be useful for collecting email addresses and other relevant details of people who are generally interested in knowing as to what the Mobile App is all about, when it would be launched and where it would be launched.

• HAVE A BLOG: Get a Blog created specifically for the Mobile App. Then infuse it with interesting articles and other relevant content that will engage people and draw them towards your Website which provides details about your Mobile App. You can have the Blog as a separate entity or have them attached to your Microsite.

• PROMOTE CONTENT-SHARING: Leverage the power of powerful Social Media outlets like Facebook, Twitter, LinkedIn, Google+, Instagram, etc, to not only develop an inspirational profile of your Mobile App, but also use them to promote sharing of your Mobile App Profile Content.

• CREATE A PRODUCT VIDEO: Video is a powerful medium that if creatively used to tell all about your Mobile App will strike a chord with the general public who will soon begin to identify with your Mobile App. So get a Product Video about your Mobile App designed with attractive visuals / images and engaging content.

• ENSURE ADEQUATE PRESS PUBLICITY: Print Media still holds a lot of power and can give your Mobile App the right publicity, if properly projected in any of the Print Media outlets. Get hold of the right Print Media outlet and journalist and ensure the right publicity for your Mobile App.

• PUBLICIZE IN APP REVIEW WEBSITES: There are App Review Websites wherein you have your Mobile App published and obtain reviews of the same from the site viewers. These Websites are said to generate a lot of buzz for Mobile Apps, especially the newer ones.

• CREATE A FACEBOOK PAGE / GROUP: Get a Facebook Page specifically created to promote your Mobile App and also create a Facebook Group for people fond of Mobile Apps, facilitating their meeting and socializing regularly as well as initiating discussions about your Mobile App, providing useful clues and also pointing out its flaws.

• POST ON PINTEREST: Create a post on the PINTEREST Board about your Mobile App, using Blog Images, Infographics and Visual Content. Make sure that it’s a positive post with happy customer photos.

• RUN A CONTEST POLL: Have a Contest Poll for your Mobile App on Twitter or Facebook. This will encourage people to enter the poll, vote their preferences and also share their views about your Mobile App. To make the Poll interesting, you can provide a Best Prize for the Best Views expressed.

• GET A BLOGGER TO WRITE ABOUT YOUR APP: Enlist the services of an expert blogger specialized in Mobile Apps and its inter-related areas, to write about your Mobile App. Have the same published in prominent Blogs that attract a good number of viewers.

• LEVERAGE VOICEMAIL: Harness the power of Voice Mail and create a voice recording about your Mobile App. Later send the recording to your Voicemail contacts.

• USE APP STORE OPTIMISATION: Apple, Google, etc, all offer their own Stores with tremendous user-base. Use their App Store Optimization and have your Mobile App enrolled and enlisted in their App Store; this way you can reach out to thousands of users.

• BUILD AN EMAIL DATABASE: Acquire potential customer Emails through your Facebook / Twitter Account or your Website. This will help you build an Email database list which you can use it as a marketing tool, sending details about your Mobile App to the various email holders.

• WORD-OF-MOUTH PUBLICITY: Even today, word-of-mouth publicity is still worth its weight in gold. Transmit details about your Mobile App, its utility value and benefits through contacts who in turn will urge their own contacts to reach out to others and spread the message.

In a highly competitive marketplace, it’s important that proper marketing is done to promote your Mobile App rather than believing that ‘if you launch it, they will come on own’. That attitude won’t work anymore for today’s users are highly demanding and expect a highly personalized interaction-experience.  

Need assistance marketing your Mobile App?

You need not look further than Digital Rank, a leading Digital Marketing Agency in Hyderabad that offers a full range of marketing services from branding and consultation services to managing your Mobile App launch.

With its unrivalled expertise, resources and status as a premier Digital Marketing Agency in Hyderabad, Digital Rank has all the right ingredients in place to help promote your Mobile App and ensure the best chance for long-term success.

How To Build Your Online Reputation Management ?

In the Digital era, everything in the business or professional world is online. Not being online is just unthinkable and not possible at all.

But being online brings with it lots of opportunities as well as risks. While opportunities are a welcome factor, risks can be a damaging factor. It can tear to shreds within seconds all of your hard-earned reputation and brand value online. If that indeed happens, then the repercussions can be even more damaging that can at times be uncontrollable and never rectified.

That is why it’s important to have an effective Online Reputation Management so that your Online Reputation is in good hands and well taken care-off. In Digital Rank, a top Digital Marketing Agency in Hyderabad, you will have a reliable and efficient source to guide and help you out with an effective Online Reputation Management system in place that will protect, maintain and sustain your Online Reputation.

BUILDING YOUR ONLINE REPUTATION

Here are some ways that you can use to build, maintain and sustain the online reputation of your Business or Professional / Personal Image:

• DEVELOP A CREDIBLE ONLINE PRESENCE: To begin with, you need to build and sustain a strong and credible online presence. One way is to have a Website or Blog of your own OR a strong Social Media presence in the form of a Facebook or LinkedIn Account detailing your Business OR Professional profile. You can also use positive Reviews / Testimonials about your business to further shoot up your Online Reputation. In short, all of these will send across a strong positive image to not only online users but also to the people who matter the most.

• DETAIL WHAT MAKES YOU UNIQUE: Define strengths, capabilities, skills, and how they have helped bring benefits to your clients or employers or society, as the case maybe. This way, an effective image of the personal brand can be generated. But make sure that what you post are authentic else you will end-up with a besmirched personal brand image.

• MAKE FULL-USE OF SOCIAL-MEDIA: Social Media is everywhere and having a strong Social-Media presence is an essential today. Use them effectively to promote your personal / professional OR business brand. If done the right way, they can be a huge asset. With Social Media, you can also get to interact with your target-audience, cultivate their confidence / goodwill and gain a higher search-ranking in Google.

• PROJECT AN IMAGE OF EXPERT IN YOUR FIELD: Build an image as an expert in your chosen field or business area. Highlight - your strong points and how they benefit the other person; Plaudits from Industry experts about your capabilities and expertise; and so on. In addition, you can also reach out to other Sites to provide them your own expertise, OR Contributing expert articles in other Sites Blogs OR Give Interviews / Q&A Sessions with audience in their Blogs. They all will help in building a positive image as an expert which means you get to earn more well-wishers and customers.

• DOMINATE SEARCH-RESULTS: Reputations and first impressions starts and gets built with Google search. By establishing a first page presence through your Website or Blog, on Google search, you get to coerce the net-users to see your Website or Blog or Social Media Pages and know more about you or your business. However whether they see or not, just by being on the 1st page of Google search is more than enough for you to secure your Online Reputation.

• CULTIVATE A STRONG NETWORK: The better your network contacts, the better will be your Online Reputation and Personal Brand. They help connect you with more people who are well-known, widely respected, and industry-influencers.

In addition to the above, you can also:

• Buy your personal Domain Name (.com / .org / .in / .net, etc) and have a Website or Blog with the said name.
• Connect with Mentors / Peers.
• Create a wider group of target-audience to highlight your area of expertise and skills.

They all in their own way, help build a reputation of Dependability and Trust. But that’s easier said than done for they don’t get built so easily. To help you out with the right guidance and build a credible Online Reputation, Digital Rank, a leading Digital Marketing Agency in Hyderabad, can craft and put in place, a strong and secure Online Reputation Management program.

With its extensive expertise, knowledge and resources, premier Digital Marketing Agency in Hyderabad, Digital Rank, is well-positioned in every way to offer you the best possible solutions that are real value for money.

Why SEO Is Important For Your Website ?

SEO is alive and well, still going strong and still powerful enough to generate the right publicity for your Website. With the passage of time, it has become less of a marketing tactic and more of a versatile branding tool.

SEO (Search Engine Optimization) continues to remain one of the most effective and impact-making ways to attract leads, improve sales and grow the business. To extract the maximum advantage of its modern sophistication, companies need to chart the right SEO strategy that is in tune with their objectives and prevalent market trends.

In Digital Rank, a top SEO Services Company in Hyderabad, you have a source that can provide you the right expertise and market insights to frame the most appropriate SEO strategy for your Website.

WHAT MAKES SEO IMPORTANT FOR YOUR WEBSITE?

These factors tell you as to why SEO is important for your Website:

• ENHANCES BRANDING / ATTRACTS MORE VISIBILITY: Different net-users adopt different ways to search on Google for a product or service. Now suppose they do it for your product/service, then different users will phrase / re-phrase search terms just to reach out to your product/service. If your Website constantly shows up on the 1st page of all search results, then there are not only higher chances of a customer clicking your Website’s Domain Name, but also greater chances of your business branding gaining more visibility which will widen awareness of your business brand.

• HELPS ATTRACT ROBUST TRAFFIC: The right SEO strategy that ensures 1st-page ranking on Google for your Website, helps to attract more net-user traffic to your Website. This way, your Website will see more clicks and if successful, more sales and business.

• ENHANCES ROI: Due to its unique inbuilt mechanism, SEO shows your products/services to net-users only when they are searching for your kind of products/services. This way, SEO also helps your business to acquire a higher ROI when compared to traditional modes of marketing like TV, Radio or Print Advertisements.

• PROVIDES GOOD CUSTOMER INSIGHTS: When SEO is busy involved in increasing traffic to your Website, Google Analytics can help you to track this traffic. Further, it also provides quality metrics and data which will give you precise customer insights like what they search, how they search, which location they live in, when they are active on the net and when they are not, etc. All of these valuable insights will help you to craft the most appropriate Marketing Strategy for your market, both online as well as offline.

• INCREASES BUSINESS CREDIBILITY: By facilitating higher search ranking especially on GOOGLE, SEO helps your Website acquire more credibility and stature which will encourage more net-users to make more and more frequent visits to your Website.

• REQUIRES MINIMAL UPKEEP: When compared to Advertisements, the effects of SEO are permanent. All that is required to sustain the permanence is a certain amount of upkeep-work to maintain its 1st-page ranking and retain its credibility in the eyes of the net-users.  

• COST-EFFECTIVE: When compared to PPC & Adwords, SEO costs very less and is often more successful with results that are also long-lasting. For instance, when your Website is listed at the top of GOOGLE then you don’t require to Pay-Per-Click or allocate a separate budget for Advertising.

• RISE OF SMARTPHONE / LOCAL SEO: There is going to be more and more traffic delivered to Smartphones than on traditional desktop devices. Following this, newer SEO techniques will come into vogue and some existing ones like local SEO will become extremely popular (people will demand more and more local entries for their search).

 There is one more reason as to why your Website needs SEO. That reason is that your market competitors are engaged in SEO for their Websites for they realize that the benefits of SEO are extremely high, with their Websites appearing before your Website on GOOGLE’s ranking list. This way, they will get to earn all the leads and eventually sales/business, something that your business cannot afford.

SEO today is more important than ever despite the rise of newer technologies that are alternatives to SEO. But SEO itself has become more sophisticated and advanced as a result of which an appropriate SEO strategy can work wonders for your Website in the form of higher search ranking positioning and flow of organic traffic to your Website.

If you’re looking for a reliable source to help create the right SEO strategy for your business, then look no further than Digital Rank, a leading SEO Services Company in Hyderabad. With its immense expertise in all facets of SEO and enormous SEO capabilities, premier SEO Services Company in Hyderabad, Digital Rank, is pure value for your investment in SEO.