How To Use Instagram For Business ?

In the millennial era, nothing more excites them than a visually stunning, creative and engaging presentation of Content and Images / Photos. A staggering 80% of them are said to recollect and remember an attractive Visual Presentation and credit it for making them aware about the importance and worth of a business brand.

Are you looking for a way on how to use Images / Photos and Short Video to enhance your customer’s experiences?

If so, welcome to the world of Instagram!

Instagram in a short span of time has risen to become one of the best of Social Media Platforms for engaging Content with viewers. Its stunning impact can be gauged from the fact that engagement with brands on Instagram is said to be 84 times higher than Twitter and 10 times higher than Facebook. With a phenomenal 400 million active daily users, Instagram is a wonderful marketing weapon for businesses to make their brand visible to a new market while strengthening brand’s popularity with the existing markets.

For effectively using Instagram for business promotion, the expertise and market-knowledge of a top Digital Marketing Agency in Hyderabad is vital. In Digital Rank, businesses can find an efficient source to help them get the best out of Instagram for their business promotion and garner the results that they look for.

Here are some interesting ways that allows businesses to harness the power of Instagram to effectively promote and grow their business.

• OPTIMIZE PROFILE: To create a more powerful and impressive impact on viewers. Businesses should project a more vibrant Instagram Profile. The Profile should include brand information in different styles inclusive of quality content, specific images, etc, in a way that helps focus on their brand and attract customers to find their business profile faster and later engage in business dealings.   

• INTRODUCE FRESH & INTERACTIVE CONTENT FROM TIME TO TIME: To sustain and retain the interest of viewers on a regular scale, the Content on Instagram like in a Website or other Social Media Sites, need to be freshened-up from time to time with better and more relevant content that is interactive and in line with the image that you would like to project for your Brand. To make your work more interesting, Instagram offers new features like ‘Stories’, ‘Live-Video’, & ‘Bulk Upload’; all of these can be used with attractive images of your products / services as well as unique capabilities and promotions that effectively projects your business brand while also helping highlight the many of your business events, meets and conferences that mean a lot to viewers.

• GUIDE TRAFFIC FROM YOUR CAPTION: To attract traffic, you need to first have an attractive and meaningful Caption with compelling images on your Instagram Page. They in turn help drive more net-traffic to your Website. A market survey report has found that nearly 80% of Instagram users take action like visiting a Website only after looking at an Instagram Advertising Post that also contains an attractive Caption. This way, your business can get into a more in-depth engagement with your Visitors.

• CREATE A FLEXIBLE POSTING PLAN: To reach out and make your business more attractive to your customers / prospects, create a flexible posting plan containing all of what you have ready to post and then create a schedule that will enable you to know what you have to post next and when they need to be posted as well as to track what aspects of the plan is exactly working the way you want it to be.

• MAKE USE OF APPS: Today there are many interesting Apps that allow businesses to enhance the images of their products and share the same on Instagram. Then there are Apps that lets businesses print images / photos of their products, search tags and download all of the images / photos in a single archive folder. This way, Apps can be used to make Instagram a significant part of your business’s Social Media Marketing Strategy.

• FUEL OTHER MARKETING CHANNELS: The Content created in Instagram can be shared by businesses across all of the other marketing channels like Twitter, Facebook, etc. Instagram Settings provides for Social Sharing features which can be used to facilitate social sharing to popular Social Media channels like Facebook & Twitter. This way, both Content and Photos of products / services can be shared automatically when they are posted to Instagram. FURTHER, Content shared on Instagram can also be used in Email Marketing Campaigns.

• EMBED INSTAGRAM VIDEO IN BLOG / WEBSITE: Instagram offers an interesting feature that allows for embedding of Instagram Video in Blogs or Websites, the same of which can be used by businesses to promote their products / services as well as brand image while extending further the reach of their content.

• NETWORK WITH PEOPLE: Instagram is a powerful networking channel which the businesses can use to connect through Photos with people who matter to their business, thus creating a solid network. Two excellent networking tips are - People can be engaged by encouraging them to provide their views about the Photos and leave comments AND Specific Hashtags included on Twitter or Google+, can be included in Instagram as well.

BENEFITS

• HELPS DISCOVER NEW TARGET-AUDIENCES: With Instagram, businesses can upload fresh beautiful photos of their products / services that are introduced in the marketplace from time to time. This in turn allows the businesses to reach out to more people and discover new target-audiences while also getting the opportunity to compete with other businesses.

• HELPS FIND NEW CONTENT: New Content on Instagram can be discovered through Hashtags which creates a link, facilitates connect with customers / prospects and allows them to view all the Content and Photos that have been shared using the Hashtag. Instagram, in addition to Hashtags also offers a ‘Discover’ Tab that helps users to find Photos and also connect with other users of interest and value to the businesses.

• HELPS GENERATE SALES: Instagram has excellent tools that help to create rich-quality images, the same of which can be used by businesses to generate images of their products or promote the significance of their services, with attractive captions aimed at luring potential and existing customers . This way, businesses will not only be able to facilitate greater engagement with potential customers but also be able to generate greater sales.

• HELPS CULTIVATE MORE CUSTOMERS: Instagram can be used by businesses to – Connect with Facebook Account; Generate popular Hashtags; & simply Engage with others OR by simply following others and liking their Photos. In addition, businesses can use cross-post selected images of their products or even services to their Facebook Page with a hashtag that in turn will align with their marketing campaign OR brand image thus enabling interested people not aware of their presence on Instagram to find them exactly there.

• INSPIRE POTENTIAL CUSTOMERS: Photos relevant to businesses brand when posted on Instagram helps project a positive and impressive image to potential customers. FOR INSTANCE, businesses can post Photos to promote the importance and value of their products / services OR highlight the significance of their events or shows.

With better technology, Instagram has become a more powerful platform for creating Visual Content for businesses. But the fact is that the value of Instagram for businesses can be much more than just harnessing of just easy-to-use Photo Editing Tools.

It’s here that leading Digital Marketing Agency in Hyderabad, Digital Rank, can play a vital role for businesses by helping them to not only set-up a Instagram Account, create a Instagram Profile and more, but also enabling them to leverage the power of Instagram to its fullest extent.

With more than 300 million active users, Instagram is a Social Media Channel that businesses can ill-afford to ignore. Instead they could do well to utilize the strong expertise and market-knowledge of premier Digital Marketing Agency in Hyderabad, Digital Rank, to develop a more impressive social presence and extend their brand image to more people and countries.  

Digital Marketing Strategy for Educational Institutes

Education sector in India in recent years has grown by leaps and bounds. Experts attribute the sector’s growth to the evolution of phenomenal technological advancements, manifold expansion of educational study choices and increasing cultural transformation in a rapidly changing world.

Technological advancements have helped open up doors to a wide array of opportunities. Online Education is one example and the other is Digital Marketing. The impact of Digital Marketing can best be illustrated by the fact that in the rapidly evolving Digital age, educational institutions could ill-afford to ignore Digital Marketing and risk losing out on luring prospective students.

Digital Marketing is Digital Rank’s forte, specialized in delivering end-to-end digital marketing solutions for colleges, schools, training centers, etc. Working with educational institutions, top Digital Marketing Agency in Hyderabad, Digital Rank assists them to accelerate their growth online, achieve their educational goals and get the best returns for their investment in Digital Marketing.

WHY DIGITAL MARKETING IS REQUIRED?

In the digital age, it’s imperative that every educational institution adopts Digital Marketing and has a cohesive Digital Marketing strategy.

• Today’s students on the lookout for their educational institutions offering the training courses that they’re seeking out, do all their searching Online  They spend maximum time browsing the Internet rather than rely on other channels.
• Internet has become the most favored channel for applying to educational institutions and making admission queries.
• More and more parents and guardians today browse an Educational Institution’s website and other inter-related information Online rather than go through Print Media items like Brochure, etc. They are also relying a lot on Online reviews before taking a final decision.
• Expatriates and outstation students rely heavily on the Internet for admissions to and seeking out enquiries from Educational Institutions.

HOW TO CREATE AN EFFECTIVE STRATEGY?

The following guidelines are essential for creating an effective Digital Marketing Strategy:

• DO AN AUDIT OF TRADITIONAL CHANNELS FIRST: To begin with, an audit of Traditional Channels should be done. Though traditional channels have proved to be a time-proven channel, times have changed. Today, 99% of things are done Online and today’s generation is in sync with the Digital Technology and all things Digital. Though traditional channels need not be abandoned and can rather be used in conjunction with Digital Channels. To be a success Online, it’s important to have a secure budget based on which a Digital Marketing strategy can be conceived that assesses the target-audience’s needs and areas of requirements.

• GET AN UNDERSTANDING OF THE INSTITUTION’S MARKETING PLANS:  Visualize the whole experience from a student’s viewpoint. Once done, fill in the gaps that exist so as to convince prospective-students and facilitate their conversion and retention to students. This way, you can safeguard all your leads in a secure way. The whole of Digital Marketing plan should cover every aspect from linking of Web Page on screen to the Recruitment Department’s E Mail etiquette and more; the whole purpose should be to ensure that the educational institution stays focused from a market’s point of view. This approach will eventually ensure that the recruitment process is done from a prospective-student’s viewpoint.

• DO PROPER RESEARCH & ADOPT RIGHT TACTICS: Get your research and tactic adoption done LIVE with real-students. This could include a SWOT analysis, Competitor Analysis, Audience Profiling, Platform Research, etc. They will give you an insight into as to how the eventual Digital Marketing Strategy should be conceived in a way that a panel of academics cannot visualize. Some benefits of the same include Mapping of Touch-points; Review and Co-Creation of Content adopting authentic voice in sync with student’s expectations; etc.

• ADOPT CUSTOMISED STRATEGY: All of the works from Market Research to Ad Campaigns and more; Tracking Leads and Nurturing them; AND more, should be done keeping in mind the final creation and execution of Digital Marketing strategy, resulting in a customized campaign. The whole goal should be to achieve the best possible results that hits at the relevant touch-points.

• FINAL STRATEGY EXECUTION: The execution process should be performance-driven marketing, with every campaign being monitored in real-time. They help optimize and fetch the best returns on marketing investment.

In addition to the above, educational institutions should also engage in spreading Brand Awareness. Herein, Content Marketing with a brand-driven campaign will help to generate the required impact and spread maximum brand awareness / engagement.

BENEFITS

• Today’s generation is a Digital generation who are always active on a host of Digital channels and platforms like Facebook, Twitter, Whatsapp, Linkedin, etc. They also spend a lot of time watching Videos on YouTube and Apps. They look for information online and as such it’s imperative for educational institutions to adjust according to the tastes of today’s generation and go Digital.

• Compared to Traditional Marketing, Digital Marketing is extremely cost-effective. It’s possible to create an attractive digital campaign with compelling content and eye-catching images, easily and with far lesser amount of effort than Traditional Marketing. Good examples include - in a Paid Campaign, the cost-per-click is very minor and similarly, in a Video Campaign, the cost-per-view is far less when compared to other forms of Media.
• With its ability to instantly reach out to niche target-audience and earn their acknowledgement, Digital Marketing offers ample advantages. For instance, it’s possible to target an audience residing locally as well as outside the city and country. Further it also offers greater reach and instantly helps to attract the attention of the target-audience.

• A Digital Marketer can calculate the worth of each rupee spent on the campaign. In other words, it’s an extremely measurable and ROI-Driven channel that makes it possible to fine-tune the digital campaign with minimum of effort in an effective way and help generate the requisite results and ROI.

• A Digital Marketer of the educational institution can manage demand and supply positions. The campaign can be played out as per the requirement while ensuring at the same time, boosting and reducing of campaign budget. FOR INSTANCE, A Digital Campaign can be halted during holiday season, examination time, and such like occasions. This will help cut down costs and minimize expenditure as well.

Crafting a Digital Marketing strategy should be based on the way the target audience thinks and behaves. It can be difficult, especially in the initial first stages of Digital Marketing usage. Premier Digital Marketing Agency in Hyderabad, Digital Rank, understands what exactly needs to be done to leverage the power of Digital Marketing and accordingly help create the appropriate Digital Marketing strategy that is in sync with current trends and requirements.

By helping incorporate a professional Digital Marketing strategy to a specific plan, leading Digital Marketing Agency in Hyderabad, Digital Rank enables educational institutions to reach out to the right audience, convert cold prospects into leads and eventually into students of the educational institution.