How To Use Instagram For Business ?

In the millennial era, nothing more excites them than a visually stunning, creative and engaging presentation of Content and Images / Photos. A staggering 80% of them are said to recollect and remember an attractive Visual Presentation and credit it for making them aware about the importance and worth of a business brand.

Are you looking for a way on how to use Images / Photos and Short Video to enhance your customer’s experiences?

If so, welcome to the world of Instagram!

Instagram in a short span of time has risen to become one of the best of Social Media Platforms for engaging Content with viewers. Its stunning impact can be gauged from the fact that engagement with brands on Instagram is said to be 84 times higher than Twitter and 10 times higher than Facebook. With a phenomenal 400 million active daily users, Instagram is a wonderful marketing weapon for businesses to make their brand visible to a new market while strengthening brand’s popularity with the existing markets.

For effectively using Instagram for business promotion, the expertise and market-knowledge of a top Digital Marketing Agency in Hyderabad is vital. In Digital Rank, businesses can find an efficient source to help them get the best out of Instagram for their business promotion and garner the results that they look for.

Here are some interesting ways that allows businesses to harness the power of Instagram to effectively promote and grow their business.

• OPTIMIZE PROFILE: To create a more powerful and impressive impact on viewers. Businesses should project a more vibrant Instagram Profile. The Profile should include brand information in different styles inclusive of quality content, specific images, etc, in a way that helps focus on their brand and attract customers to find their business profile faster and later engage in business dealings.   

• INTRODUCE FRESH & INTERACTIVE CONTENT FROM TIME TO TIME: To sustain and retain the interest of viewers on a regular scale, the Content on Instagram like in a Website or other Social Media Sites, need to be freshened-up from time to time with better and more relevant content that is interactive and in line with the image that you would like to project for your Brand. To make your work more interesting, Instagram offers new features like ‘Stories’, ‘Live-Video’, & ‘Bulk Upload’; all of these can be used with attractive images of your products / services as well as unique capabilities and promotions that effectively projects your business brand while also helping highlight the many of your business events, meets and conferences that mean a lot to viewers.

• GUIDE TRAFFIC FROM YOUR CAPTION: To attract traffic, you need to first have an attractive and meaningful Caption with compelling images on your Instagram Page. They in turn help drive more net-traffic to your Website. A market survey report has found that nearly 80% of Instagram users take action like visiting a Website only after looking at an Instagram Advertising Post that also contains an attractive Caption. This way, your business can get into a more in-depth engagement with your Visitors.

• CREATE A FLEXIBLE POSTING PLAN: To reach out and make your business more attractive to your customers / prospects, create a flexible posting plan containing all of what you have ready to post and then create a schedule that will enable you to know what you have to post next and when they need to be posted as well as to track what aspects of the plan is exactly working the way you want it to be.

• MAKE USE OF APPS: Today there are many interesting Apps that allow businesses to enhance the images of their products and share the same on Instagram. Then there are Apps that lets businesses print images / photos of their products, search tags and download all of the images / photos in a single archive folder. This way, Apps can be used to make Instagram a significant part of your business’s Social Media Marketing Strategy.

• FUEL OTHER MARKETING CHANNELS: The Content created in Instagram can be shared by businesses across all of the other marketing channels like Twitter, Facebook, etc. Instagram Settings provides for Social Sharing features which can be used to facilitate social sharing to popular Social Media channels like Facebook & Twitter. This way, both Content and Photos of products / services can be shared automatically when they are posted to Instagram. FURTHER, Content shared on Instagram can also be used in Email Marketing Campaigns.

• EMBED INSTAGRAM VIDEO IN BLOG / WEBSITE: Instagram offers an interesting feature that allows for embedding of Instagram Video in Blogs or Websites, the same of which can be used by businesses to promote their products / services as well as brand image while extending further the reach of their content.

• NETWORK WITH PEOPLE: Instagram is a powerful networking channel which the businesses can use to connect through Photos with people who matter to their business, thus creating a solid network. Two excellent networking tips are - People can be engaged by encouraging them to provide their views about the Photos and leave comments AND Specific Hashtags included on Twitter or Google+, can be included in Instagram as well.

BENEFITS

• HELPS DISCOVER NEW TARGET-AUDIENCES: With Instagram, businesses can upload fresh beautiful photos of their products / services that are introduced in the marketplace from time to time. This in turn allows the businesses to reach out to more people and discover new target-audiences while also getting the opportunity to compete with other businesses.

• HELPS FIND NEW CONTENT: New Content on Instagram can be discovered through Hashtags which creates a link, facilitates connect with customers / prospects and allows them to view all the Content and Photos that have been shared using the Hashtag. Instagram, in addition to Hashtags also offers a ‘Discover’ Tab that helps users to find Photos and also connect with other users of interest and value to the businesses.

• HELPS GENERATE SALES: Instagram has excellent tools that help to create rich-quality images, the same of which can be used by businesses to generate images of their products or promote the significance of their services, with attractive captions aimed at luring potential and existing customers . This way, businesses will not only be able to facilitate greater engagement with potential customers but also be able to generate greater sales.

• HELPS CULTIVATE MORE CUSTOMERS: Instagram can be used by businesses to – Connect with Facebook Account; Generate popular Hashtags; & simply Engage with others OR by simply following others and liking their Photos. In addition, businesses can use cross-post selected images of their products or even services to their Facebook Page with a hashtag that in turn will align with their marketing campaign OR brand image thus enabling interested people not aware of their presence on Instagram to find them exactly there.

• INSPIRE POTENTIAL CUSTOMERS: Photos relevant to businesses brand when posted on Instagram helps project a positive and impressive image to potential customers. FOR INSTANCE, businesses can post Photos to promote the importance and value of their products / services OR highlight the significance of their events or shows.

With better technology, Instagram has become a more powerful platform for creating Visual Content for businesses. But the fact is that the value of Instagram for businesses can be much more than just harnessing of just easy-to-use Photo Editing Tools.

It’s here that leading Digital Marketing Agency in Hyderabad, Digital Rank, can play a vital role for businesses by helping them to not only set-up a Instagram Account, create a Instagram Profile and more, but also enabling them to leverage the power of Instagram to its fullest extent.

With more than 300 million active users, Instagram is a Social Media Channel that businesses can ill-afford to ignore. Instead they could do well to utilize the strong expertise and market-knowledge of premier Digital Marketing Agency in Hyderabad, Digital Rank, to develop a more impressive social presence and extend their brand image to more people and countries.  

Digital Marketing Strategy for Educational Institutes

Education sector in India in recent years has grown by leaps and bounds. Experts attribute the sector’s growth to the evolution of phenomenal technological advancements, manifold expansion of educational study choices and increasing cultural transformation in a rapidly changing world.

Technological advancements have helped open up doors to a wide array of opportunities. Online Education is one example and the other is Digital Marketing. The impact of Digital Marketing can best be illustrated by the fact that in the rapidly evolving Digital age, educational institutions could ill-afford to ignore Digital Marketing and risk losing out on luring prospective students.

Digital Marketing is Digital Rank’s forte, specialized in delivering end-to-end digital marketing solutions for colleges, schools, training centers, etc. Working with educational institutions, top Digital Marketing Agency in Hyderabad, Digital Rank assists them to accelerate their growth online, achieve their educational goals and get the best returns for their investment in Digital Marketing.

WHY DIGITAL MARKETING IS REQUIRED?

In the digital age, it’s imperative that every educational institution adopts Digital Marketing and has a cohesive Digital Marketing strategy.

• Today’s students on the lookout for their educational institutions offering the training courses that they’re seeking out, do all their searching Online  They spend maximum time browsing the Internet rather than rely on other channels.
• Internet has become the most favored channel for applying to educational institutions and making admission queries.
• More and more parents and guardians today browse an Educational Institution’s website and other inter-related information Online rather than go through Print Media items like Brochure, etc. They are also relying a lot on Online reviews before taking a final decision.
• Expatriates and outstation students rely heavily on the Internet for admissions to and seeking out enquiries from Educational Institutions.

HOW TO CREATE AN EFFECTIVE STRATEGY?

The following guidelines are essential for creating an effective Digital Marketing Strategy:

• DO AN AUDIT OF TRADITIONAL CHANNELS FIRST: To begin with, an audit of Traditional Channels should be done. Though traditional channels have proved to be a time-proven channel, times have changed. Today, 99% of things are done Online and today’s generation is in sync with the Digital Technology and all things Digital. Though traditional channels need not be abandoned and can rather be used in conjunction with Digital Channels. To be a success Online, it’s important to have a secure budget based on which a Digital Marketing strategy can be conceived that assesses the target-audience’s needs and areas of requirements.

• GET AN UNDERSTANDING OF THE INSTITUTION’S MARKETING PLANS:  Visualize the whole experience from a student’s viewpoint. Once done, fill in the gaps that exist so as to convince prospective-students and facilitate their conversion and retention to students. This way, you can safeguard all your leads in a secure way. The whole of Digital Marketing plan should cover every aspect from linking of Web Page on screen to the Recruitment Department’s E Mail etiquette and more; the whole purpose should be to ensure that the educational institution stays focused from a market’s point of view. This approach will eventually ensure that the recruitment process is done from a prospective-student’s viewpoint.

• DO PROPER RESEARCH & ADOPT RIGHT TACTICS: Get your research and tactic adoption done LIVE with real-students. This could include a SWOT analysis, Competitor Analysis, Audience Profiling, Platform Research, etc. They will give you an insight into as to how the eventual Digital Marketing Strategy should be conceived in a way that a panel of academics cannot visualize. Some benefits of the same include Mapping of Touch-points; Review and Co-Creation of Content adopting authentic voice in sync with student’s expectations; etc.

• ADOPT CUSTOMISED STRATEGY: All of the works from Market Research to Ad Campaigns and more; Tracking Leads and Nurturing them; AND more, should be done keeping in mind the final creation and execution of Digital Marketing strategy, resulting in a customized campaign. The whole goal should be to achieve the best possible results that hits at the relevant touch-points.

• FINAL STRATEGY EXECUTION: The execution process should be performance-driven marketing, with every campaign being monitored in real-time. They help optimize and fetch the best returns on marketing investment.

In addition to the above, educational institutions should also engage in spreading Brand Awareness. Herein, Content Marketing with a brand-driven campaign will help to generate the required impact and spread maximum brand awareness / engagement.

BENEFITS

• Today’s generation is a Digital generation who are always active on a host of Digital channels and platforms like Facebook, Twitter, Whatsapp, Linkedin, etc. They also spend a lot of time watching Videos on YouTube and Apps. They look for information online and as such it’s imperative for educational institutions to adjust according to the tastes of today’s generation and go Digital.

• Compared to Traditional Marketing, Digital Marketing is extremely cost-effective. It’s possible to create an attractive digital campaign with compelling content and eye-catching images, easily and with far lesser amount of effort than Traditional Marketing. Good examples include - in a Paid Campaign, the cost-per-click is very minor and similarly, in a Video Campaign, the cost-per-view is far less when compared to other forms of Media.
• With its ability to instantly reach out to niche target-audience and earn their acknowledgement, Digital Marketing offers ample advantages. For instance, it’s possible to target an audience residing locally as well as outside the city and country. Further it also offers greater reach and instantly helps to attract the attention of the target-audience.

• A Digital Marketer can calculate the worth of each rupee spent on the campaign. In other words, it’s an extremely measurable and ROI-Driven channel that makes it possible to fine-tune the digital campaign with minimum of effort in an effective way and help generate the requisite results and ROI.

• A Digital Marketer of the educational institution can manage demand and supply positions. The campaign can be played out as per the requirement while ensuring at the same time, boosting and reducing of campaign budget. FOR INSTANCE, A Digital Campaign can be halted during holiday season, examination time, and such like occasions. This will help cut down costs and minimize expenditure as well.

Crafting a Digital Marketing strategy should be based on the way the target audience thinks and behaves. It can be difficult, especially in the initial first stages of Digital Marketing usage. Premier Digital Marketing Agency in Hyderabad, Digital Rank, understands what exactly needs to be done to leverage the power of Digital Marketing and accordingly help create the appropriate Digital Marketing strategy that is in sync with current trends and requirements.

By helping incorporate a professional Digital Marketing strategy to a specific plan, leading Digital Marketing Agency in Hyderabad, Digital Rank enables educational institutions to reach out to the right audience, convert cold prospects into leads and eventually into students of the educational institution.

Why Facebook Marketing is Important for Promoting Business Nowadays ?

In the era of Social Media, Facebook Marketing has emerged as one of the most effective and successful weapons to promote and market a business. With over a billion plus active users, Facebook is by far, easily the largest and most successful Social-Networking Channel in the world.

Due to its phenomenal reach and daily usage across the globe, businesses can’t ignore it’s effect  but to use it the right way, it’s important for businesses to learn and understand its many unique features and tools and how they can be synergized to make the whole marketing campaign result-oriented and successful.

Digital Rank a leading Digital Marketing Agency in Hyderabad is well-placed to train and help businesses use Facebook Marketing in ways that not only helps to attract new customers, but also helps to extract rich dividends in the form of healthy sales and business.

HOW TO USE FACEBOOK MARKETING?

If you’re looking to use Facebook to grow and promote your brand, here are some useful guidelines to exactly do that, the right way.

• CLEAR MARKETING STRATEGY: To begin with, it’s vital to have a clear-cut marketing strategy. For instance, if your intention is to attract more people and convert them into customers, then you need to create a post in Facebook, luring them with not only good quality products / services but also with special incentives like discounts, special offers, etc. To make the post attractive, keep refreshing the post at regular intervals with fresh content / taglines, images and style of presentation.

• MAKE FACEBOOK PAGE SEARCH EASY: Often searching for a Facebook Page can be tedious and time-consuming and at times, even unsuccessful, which can annoy and drive-away the customers. To avoid the same, you could do well to implement the following:

• Have Facebook Page’s URL displayed on Banners, Posters, Booklets, Brochures / Flyers, and other forms of advertising materials.
• Have Facebook Page’s URL displayed at the bottom of your different Emails.
• Have Facebook Page’s URL displayed on your company’s Letterhead and Business Card.
• Have ‘LIKE US ON FACEBOOK’ Widget displayed prominently on your Website & Blog. This will encourage visitors to make a beeline to your Website and Blog and later give their impressions and also share their views with their contacts and other people.
• Offer exclusive deals and discounts to invite people to your Sales and Promotional activities.

To keep the Facebook Page interesting, keep updating the Page with fresh attractive content at regular intervals. This will help sustain interest in your Facebook Page among visitors.

• LURE CUSTOMERS WITH BONUSES / GIFTS: Facebook Networking events are a good place to attract and lure existing and potential customers with bonuses or gifts for Liking OR Checking into your Business. This way, you can build up more likes, convert likes into customers and encourage them to promote your business through sharing your business details with their contacts / friends – all these would help lead to more business and also repeat business.

• MAKE USE OF FACEBOOK ‘OFFERS’: Facebook offers a useful free feature called ‘Facebook Offers’, that allows your business to share discounts with your customers through posting of the Offer made on the Facebook Page. What results is that when someone claims an offer, the said person will receive an Email which can be used to take the discount at your business (Online Store OR In-Store). The offer can be created from your Facebook Page OR from the Ads Create Tool (a utility tool provided by Facebook). If leveraged properly in an attractive way, it is sure to help spread brand awareness and also attract newer customers.

• MAKE USE OF FACEBOOK ADS: Facebook Ads is an extremely useful asset that if used with creativity and imagination with eye-catching images, headlines, and calls-to-action, can promote your business, target your audience and above all, fetch rich dividends. More importantly, you can also get to see who is seeing your Ads and learn about their age, gender, location and interests.

• USE PICTURES / VIDEOS: As attractive elements of appeal, they can be used to frequently keep people (like friends, contacts and other users) engaged, engrossed, and entertained. FOR INSTANCE, if yours is a Fashion Apparel Business, you could post attractive images or videos of your newest fashion collection in the marketplace.

• CONDUCT SURVEYS, CONTESTS, GAMES: To keep your existing / potential customers engaged and interested, ensure interactive sessions from time to time with contests, polls, surveys, games, etc. This will get them interested to participate in them, enjoy themselves and grow to like your business more. Coming to Polls, Contests & Surveys, keep the whole content short and interesting while also providing for a link that users can easily click to share details of your contests, surveys, etc, with their friends / contacts.

• KEEP UPDATING FACEBOOK PAGE REGULARLY: To make your Facebook Marketing more interesting, ensure frequent updates. This will attract your Facebook Page users to keep coming back often and check the page. At the same time, care should be taken to not overdo the update aspect for if done they will render the meaning of the Page useless and make it not worth visiting.

• ENCOURAGE USERS COMMENTS: To get to know your Facebook Page users thoughts and impressions, encourage them to respond to your Posts and post their comments. Also ensure from your side, to reply quickly to their comments. This way, you can strengthen and nurture existing relationships and build-up newer relationships.

In addition to the above, use Facebook Analytics at regular intervals, to track users using and interacting with your Facebook Page. You will get to learn what aspect of your Facebook Page interests them and what keeps them coming back to your Facebook Page often. The Analytics output will help you to make adjustments to your Facebook Page Content, Images, Advertising and so on, accordingly, in line with their preferences and likes.

Digital Rank, one of the top Digital Marketing Agency in Hyderabad, is well-positioned with the requisite expertise and resources to help businesses use Facebook Marketing in the most effective way to engage visitors and promote their business. With its extensive expertise, Digital Rank can help businesses create an attractive Facebook Marketing campaign, build a strong Facebook user presence, and most importantly, get the best value for their Facebook Marketing investment.

HOW TO PROMOTE YOUR MOBILE APP

According to a market survey, around 80% of Smartphone Users access Sites (especially Online Shopping Sites) via a Mobile App. It not only underscores the growing importance of the Mobile App but also the Mobile Website as well.

While a Mobile Website with a responsive design and optimized for Smartphones, is a wonderful way to reach out to mobile users, it does not offer as rich an experience as a Mobile App. The ability to provide a rich visual experience is what makes the Mobile Apps extremely popular. Many businesses invest in a Mobile App that appeals to and attracts the general public, putting their brand name in front of them. However that’s not sufficient in a competitive marketplace for they also need to be actively promoted among the general public.

PROMOTING YOUR MOBILE APP

If you’re looking to promote your Mobile App, here are some useful guidelines to help you:

• HAVE A MICROSITE DESIGNED: By Microsite, it is meant a mini-Website of a couple of pages or a maximum of three pages. The Pages can be infused with creative content about your Mobile App showcasing it to the audience.

• GET A TEASER WEBSITE: Such a Website should be designed a month before a Mobile App launch. They would be useful for collecting email addresses and other relevant details of people who are generally interested in knowing as to what the Mobile App is all about, when it would be launched and where it would be launched.

• HAVE A BLOG: Get a Blog created specifically for the Mobile App. Then infuse it with interesting articles and other relevant content that will engage people and draw them towards your Website which provides details about your Mobile App. You can have the Blog as a separate entity or have them attached to your Microsite.

• PROMOTE CONTENT-SHARING: Leverage the power of powerful Social Media outlets like Facebook, Twitter, LinkedIn, Google+, Instagram, etc, to not only develop an inspirational profile of your Mobile App, but also use them to promote sharing of your Mobile App Profile Content.

• CREATE A PRODUCT VIDEO: Video is a powerful medium that if creatively used to tell all about your Mobile App will strike a chord with the general public who will soon begin to identify with your Mobile App. So get a Product Video about your Mobile App designed with attractive visuals / images and engaging content.

• ENSURE ADEQUATE PRESS PUBLICITY: Print Media still holds a lot of power and can give your Mobile App the right publicity, if properly projected in any of the Print Media outlets. Get hold of the right Print Media outlet and journalist and ensure the right publicity for your Mobile App.

• PUBLICIZE IN APP REVIEW WEBSITES: There are App Review Websites wherein you have your Mobile App published and obtain reviews of the same from the site viewers. These Websites are said to generate a lot of buzz for Mobile Apps, especially the newer ones.

• CREATE A FACEBOOK PAGE / GROUP: Get a Facebook Page specifically created to promote your Mobile App and also create a Facebook Group for people fond of Mobile Apps, facilitating their meeting and socializing regularly as well as initiating discussions about your Mobile App, providing useful clues and also pointing out its flaws.

• POST ON PINTEREST: Create a post on the PINTEREST Board about your Mobile App, using Blog Images, Infographics and Visual Content. Make sure that it’s a positive post with happy customer photos.

• RUN A CONTEST POLL: Have a Contest Poll for your Mobile App on Twitter or Facebook. This will encourage people to enter the poll, vote their preferences and also share their views about your Mobile App. To make the Poll interesting, you can provide a Best Prize for the Best Views expressed.

• GET A BLOGGER TO WRITE ABOUT YOUR APP: Enlist the services of an expert blogger specialized in Mobile Apps and its inter-related areas, to write about your Mobile App. Have the same published in prominent Blogs that attract a good number of viewers.

• LEVERAGE VOICEMAIL: Harness the power of Voice Mail and create a voice recording about your Mobile App. Later send the recording to your Voicemail contacts.

• USE APP STORE OPTIMISATION: Apple, Google, etc, all offer their own Stores with tremendous user-base. Use their App Store Optimization and have your Mobile App enrolled and enlisted in their App Store; this way you can reach out to thousands of users.

• BUILD AN EMAIL DATABASE: Acquire potential customer Emails through your Facebook / Twitter Account or your Website. This will help you build an Email database list which you can use it as a marketing tool, sending details about your Mobile App to the various email holders.

• WORD-OF-MOUTH PUBLICITY: Even today, word-of-mouth publicity is still worth its weight in gold. Transmit details about your Mobile App, its utility value and benefits through contacts who in turn will urge their own contacts to reach out to others and spread the message.

In a highly competitive marketplace, it’s important that proper marketing is done to promote your Mobile App rather than believing that ‘if you launch it, they will come on own’. That attitude won’t work anymore for today’s users are highly demanding and expect a highly personalized interaction-experience.  

Need assistance marketing your Mobile App?

You need not look further than Digital Rank, a leading Digital Marketing Agency in Hyderabad that offers a full range of marketing services from branding and consultation services to managing your Mobile App launch.

With its unrivalled expertise, resources and status as a premier Digital Marketing Agency in Hyderabad, Digital Rank has all the right ingredients in place to help promote your Mobile App and ensure the best chance for long-term success.

How To Build Your Online Reputation Management ?

In the Digital era, everything in the business or professional world is online. Not being online is just unthinkable and not possible at all.

But being online brings with it lots of opportunities as well as risks. While opportunities are a welcome factor, risks can be a damaging factor. It can tear to shreds within seconds all of your hard-earned reputation and brand value online. If that indeed happens, then the repercussions can be even more damaging that can at times be uncontrollable and never rectified.

That is why it’s important to have an effective Online Reputation Management so that your Online Reputation is in good hands and well taken care-off. In Digital Rank, a top Digital Marketing Agency in Hyderabad, you will have a reliable and efficient source to guide and help you out with an effective Online Reputation Management system in place that will protect, maintain and sustain your Online Reputation.

BUILDING YOUR ONLINE REPUTATION

Here are some ways that you can use to build, maintain and sustain the online reputation of your Business or Professional / Personal Image:

• DEVELOP A CREDIBLE ONLINE PRESENCE: To begin with, you need to build and sustain a strong and credible online presence. One way is to have a Website or Blog of your own OR a strong Social Media presence in the form of a Facebook or LinkedIn Account detailing your Business OR Professional profile. You can also use positive Reviews / Testimonials about your business to further shoot up your Online Reputation. In short, all of these will send across a strong positive image to not only online users but also to the people who matter the most.

• DETAIL WHAT MAKES YOU UNIQUE: Define strengths, capabilities, skills, and how they have helped bring benefits to your clients or employers or society, as the case maybe. This way, an effective image of the personal brand can be generated. But make sure that what you post are authentic else you will end-up with a besmirched personal brand image.

• MAKE FULL-USE OF SOCIAL-MEDIA: Social Media is everywhere and having a strong Social-Media presence is an essential today. Use them effectively to promote your personal / professional OR business brand. If done the right way, they can be a huge asset. With Social Media, you can also get to interact with your target-audience, cultivate their confidence / goodwill and gain a higher search-ranking in Google.

• PROJECT AN IMAGE OF EXPERT IN YOUR FIELD: Build an image as an expert in your chosen field or business area. Highlight - your strong points and how they benefit the other person; Plaudits from Industry experts about your capabilities and expertise; and so on. In addition, you can also reach out to other Sites to provide them your own expertise, OR Contributing expert articles in other Sites Blogs OR Give Interviews / Q&A Sessions with audience in their Blogs. They all will help in building a positive image as an expert which means you get to earn more well-wishers and customers.

• DOMINATE SEARCH-RESULTS: Reputations and first impressions starts and gets built with Google search. By establishing a first page presence through your Website or Blog, on Google search, you get to coerce the net-users to see your Website or Blog or Social Media Pages and know more about you or your business. However whether they see or not, just by being on the 1st page of Google search is more than enough for you to secure your Online Reputation.

• CULTIVATE A STRONG NETWORK: The better your network contacts, the better will be your Online Reputation and Personal Brand. They help connect you with more people who are well-known, widely respected, and industry-influencers.

In addition to the above, you can also:

• Buy your personal Domain Name (.com / .org / .in / .net, etc) and have a Website or Blog with the said name.
• Connect with Mentors / Peers.
• Create a wider group of target-audience to highlight your area of expertise and skills.

They all in their own way, help build a reputation of Dependability and Trust. But that’s easier said than done for they don’t get built so easily. To help you out with the right guidance and build a credible Online Reputation, Digital Rank, a leading Digital Marketing Agency in Hyderabad, can craft and put in place, a strong and secure Online Reputation Management program.

With its extensive expertise, knowledge and resources, premier Digital Marketing Agency in Hyderabad, Digital Rank, is well-positioned in every way to offer you the best possible solutions that are real value for money.

Why SEO Is Important For Your Website ?

SEO is alive and well, still going strong and still powerful enough to generate the right publicity for your Website. With the passage of time, it has become less of a marketing tactic and more of a versatile branding tool.

SEO (Search Engine Optimization) continues to remain one of the most effective and impact-making ways to attract leads, improve sales and grow the business. To extract the maximum advantage of its modern sophistication, companies need to chart the right SEO strategy that is in tune with their objectives and prevalent market trends.

In Digital Rank, a top SEO Services Company in Hyderabad, you have a source that can provide you the right expertise and market insights to frame the most appropriate SEO strategy for your Website.

WHAT MAKES SEO IMPORTANT FOR YOUR WEBSITE?

These factors tell you as to why SEO is important for your Website:

• ENHANCES BRANDING / ATTRACTS MORE VISIBILITY: Different net-users adopt different ways to search on Google for a product or service. Now suppose they do it for your product/service, then different users will phrase / re-phrase search terms just to reach out to your product/service. If your Website constantly shows up on the 1st page of all search results, then there are not only higher chances of a customer clicking your Website’s Domain Name, but also greater chances of your business branding gaining more visibility which will widen awareness of your business brand.

• HELPS ATTRACT ROBUST TRAFFIC: The right SEO strategy that ensures 1st-page ranking on Google for your Website, helps to attract more net-user traffic to your Website. This way, your Website will see more clicks and if successful, more sales and business.

• ENHANCES ROI: Due to its unique inbuilt mechanism, SEO shows your products/services to net-users only when they are searching for your kind of products/services. This way, SEO also helps your business to acquire a higher ROI when compared to traditional modes of marketing like TV, Radio or Print Advertisements.

• PROVIDES GOOD CUSTOMER INSIGHTS: When SEO is busy involved in increasing traffic to your Website, Google Analytics can help you to track this traffic. Further, it also provides quality metrics and data which will give you precise customer insights like what they search, how they search, which location they live in, when they are active on the net and when they are not, etc. All of these valuable insights will help you to craft the most appropriate Marketing Strategy for your market, both online as well as offline.

• INCREASES BUSINESS CREDIBILITY: By facilitating higher search ranking especially on GOOGLE, SEO helps your Website acquire more credibility and stature which will encourage more net-users to make more and more frequent visits to your Website.

• REQUIRES MINIMAL UPKEEP: When compared to Advertisements, the effects of SEO are permanent. All that is required to sustain the permanence is a certain amount of upkeep-work to maintain its 1st-page ranking and retain its credibility in the eyes of the net-users.  

• COST-EFFECTIVE: When compared to PPC & Adwords, SEO costs very less and is often more successful with results that are also long-lasting. For instance, when your Website is listed at the top of GOOGLE then you don’t require to Pay-Per-Click or allocate a separate budget for Advertising.

• RISE OF SMARTPHONE / LOCAL SEO: There is going to be more and more traffic delivered to Smartphones than on traditional desktop devices. Following this, newer SEO techniques will come into vogue and some existing ones like local SEO will become extremely popular (people will demand more and more local entries for their search).

 There is one more reason as to why your Website needs SEO. That reason is that your market competitors are engaged in SEO for their Websites for they realize that the benefits of SEO are extremely high, with their Websites appearing before your Website on GOOGLE’s ranking list. This way, they will get to earn all the leads and eventually sales/business, something that your business cannot afford.

SEO today is more important than ever despite the rise of newer technologies that are alternatives to SEO. But SEO itself has become more sophisticated and advanced as a result of which an appropriate SEO strategy can work wonders for your Website in the form of higher search ranking positioning and flow of organic traffic to your Website.

If you’re looking for a reliable source to help create the right SEO strategy for your business, then look no further than Digital Rank, a leading SEO Services Company in Hyderabad. With its immense expertise in all facets of SEO and enormous SEO capabilities, premier SEO Services Company in Hyderabad, Digital Rank, is pure value for your investment in SEO.

Innovative Digital Marketing Strategies for B2B Sales

The main purpose of Digital Marketing is to ensure that the campaign makes the required impact on the target-audience or prospects and lure them into becoming leads and later converted into solid customers. When it comes to B2B Campaign, today’s companies look for a campaign-run that is successful in delivering a good number of quality leads/prospects bringing in quality sales.

But then that\'s easier said than done for today’s target-audience are a lot more smart, intelligent, well-informed and sophisticated who do not get easily swayed. Hence, Digital Marketers need to be more creative and think something unique that will strike a chord with the target audience.

Digital Rank as a leading Digital Marketing Agency in Hyderabad is well-placed to work out the right innovative Digital Marketing Strategy for your B2B business that can attract the right prospects and later converted into customers.

DIGITAL STRATEGIES TO GENERATE BETTER RESULTS FROM B2B SALES

Here are a few tips that can help you craft an innovative Digital Marketing Strategy for your B2B Sales:

• FIX SPECIFIC TARGETS: To get going and work towards your goals, you need to set a specific target else you would not know what you’re aiming for. Before that, make sure to:

• Have a complete and clear understanding of your company’s products/services.
• Get a clear picture of their plus and minus points so that your focus can be more on the plus ones.
• Analyze your competitors, learn about their market share, strengths, and overall market presence.

Once done your next step should be to have a precise idea about where your products/services should be positioned in the market.

Now you need to work on your target – what should be the growth in market share, every month and every year in volume and cash & how many customers you should have on your rolls?

• IDENTIFY THE RIGHT DIGITAL CHANNELS: You need to identify the right digital channels. For this, you need to learn as to what channels your customers most use and spend the most time on. Based on the analysis develop your kind of appropriate customer persona which in turn helps you develop the right content for the channel, and refine your messaging wordings.
• ADOPT AN INBOUND SALES PHILOSOPHY: This will help identify sales-qualified leads through tracking of potential-customers behavior and approach. This way your focus will be only on those leads that are most engaged during their visits to your campaigns. All the while your marketing team needs to be alert and ready with the appropriate answers for their queries. If you’re successful, it can result in better ROI & overall revenues.
• STAY FOCUSED ON TRAFFIC FROM SOCIAL MEDIA: Social Media is important and it generates huge traffic. To get the best out of it, adopt a customer-centric approach and work out a proper social-media strategy tailoring your message based on what type of people use social media, who they are and what they’re exactly interested in. Most people use Facebook / Twitter / Whatsapp and this must be leveraged for spreading brand awareness among your target audience. This in turn will help you engage with them and generate traffic.

• CONTINUE USING EMAIL: Email might be old-fashioned or old technology. But its relevance continues to sway even today and till date, it remains a potent Digital Marketing tool. Modern Email technology is effective and has the ability to drive home the message to the target audience. The success, however, lies in developing email campaigns that target the right prospects with the right messages. It should also come with a call-to-action specific to the needs of the target audience that can contribute to clicks on your Site and become new leads who can be nurtured over time. Apart from newer campaigns, Marketers should also set-up automated campaigns that deliver messages at predetermined intervals.

• EFFECTIVE CONTENT MARKETING: Content Marketing is a prominent part of Digital B2B lead-generation. For a successful content marketing, you need to have well-crafted messages that appeal to prospective customers, in forms like White Papers, Videos, eBooks & Articles. Further optimizing Articles for search engines can help grab the eyeballs to a greater extent.

HOW TO LAUNCH DIGITAL MARKETING CAMPAIGN?

Once the right Digital Marketing Strategy is in place, the next step is to ensure its effective and successful implementation.

• Have a proper budget that is sufficient enough to implement your Digital Marketing strategy on the right track.
• Proper implementation of the Digital Marketing strategy on all the Digital Channels – Mobile / SMS; Email; Social Media including Twitter, Facebook, etc; Pay-Per-Click; Native Advertising; etc
• Effective engagement with the Target-Audience directly with quality and alluring promotion including impact-making messaging and branding, across all the Digital Channels.

In the end, it’s all about building solid relationships and cultivating quality prospects into loyal customers. But it’s a process that is not so easy and hence, you would be better off enlisting the expertise of experts. Digital Rank, an expert Digital Marketing Agency in Hyderabad with the requisite expertise and creativity would help to craft an innovative Digital Marketing strategy which suits you the best.

Since inception, Digital Rank, an innovative Digital Marketing Agency in Hyderabad, has consistently proven its ability to help businesses reach out to the relevant audience who matter.

The sales process in B2B is changing rapidly and unless B2B businesses adapt to newer trends and techniques to engage with clients, they will find themselves left behind.

Growing your Business Through Online Video Advertising

In recent years, Online Video Advertising has become extremely influential with a great majority of the users believing that it has been more effective than TV Advertising. With more and more people spending a great deal of their time on Smartphone’s or Laptops or Tablets, browsing the Internet, Online Video Ads have acquired a healthy ratio of viewing. Their clout has been such that they have been enormously successful in helping companies promote their brands to a broad spectrum of customers, leading to the better growth of their business.

Online Video Ads should not be resorted to just as a matter of compulsion or whim. Rather it should be resorted to after a thorough analysis of how much it can benefit the brand and help work towards its better growth. For this, companies have to be clear as to what they exactly want and how they want it. They must keep in mind that customers normally have short attention-spans and as such tend to remember only the most impressive of Online Video Ads with the ability to make them view the Video Ad again and again.

Also, learn as to how the audience is watching your Online Video Ad and what aspects of the Video Ad keeps them engaged and interested the most. Since most of the viewing is done on Mobile Phones, you need to ensure that the Video Ad is functional on a small screen. For better help with an Online Video Ad, Digital Rank, a premier Digital Marketing Agency in Hyderabad, makes for the right choice for your requirements.

WHAT EXACTLY ARE VIDEO ADS?

A Video Ad usually runs for 15, 30 or 60 seconds and can be shown on a Website OR YouTube OR Facebook OR any other Social Media Platforms. Used for different reasons, their main purpose is to attract and acquire more clients and in the bargain add more money to your money-chest.

The Impact of Online Video Advertising can be gauged from the fact that billions are uploaded every day, mostly as YouTube Videos which appear when you surf the Internet or The Web. Despite this impressive figure, still there are around 50% of Websites that still don’t have Videos of any kind and those that are using them are not doing so the right way, thereby putting off potential clients who stumble upon them online.

WHY BUSINESSES NEED TO USE ONLINE VIDEO ADS?

• Help MAKE YOUR WEBSITE ONE-OF-A-KIND: First and foremost reason is that there are around billions of Websites from across the globe hovering online. Add to this other millions are being created every day. This means that unless your business has a Website that is truly one-of-a-kind; your efforts will tend to go waste for there are competitors around who could be smarter than you leveraging the power of Online Video Advertising to power their Website ahead of yours. Thus, if your Online Video has the right message, the right length of duration and is pushed to the right market, then you can extract a large return on your marketing investment.

• EXPANDS YOUR AD’S REACH TO MORE PEOPLE: Apart from Websites, Social Media platforms especially Facebook will also help expand your reach to more people. Its nearly 1 billion active users spend an average of 20 minutes a day on the platform, and of which over 70% of them interact with brands they like; of this 70%, an average of 62% is Video Posts that attracts more viewers than other post-types. Further with Facebook’s Auto-playing Videos & Low-cost Advertising, your Online Video Ad will further stand to benefit a lot more.

• GOING LIVE with Online Video Advertising is something that allows your business to interact with customers and understand their impressions, requirements and overall views. YOU can GO LIVE either from a desktop or from your Mobile Phone. For instance, Twitter, an influential Social Media Platform has over 1.3 billion registered users and over 320 million active users, with nearly 100 million logging in every single day. Around 82% of the user’s view Videos. This tells you about the enormous power of Twitter and how if it’s harnessed properly can work wonders for your Advertising / Marketing. INSTAGRAM is another Social-Media platform and a prime destination for Advertisers that can be used with terrific effect to show your Video Ad Live. It has over 500 million active users a month and around 95 million photos/videos are shared every day. By using it to post a Video Ad for ½ or 1 hour and making a Post-sponsored, you can reap excellent results, allowing people who are not following you or your business but are part of your target demographic that sees such posts; to also view them.

• COST OF VIDEO ADS IS REASONABLE: When compared to other online marketing techniques, Video Ads costs are pretty reasonable, depending on the Content, the amount of shoot time of the Video, and overall production of the Video Ad. Even a costly Video Ad which is great looking and sounding Video can be a boon for it can attract around 100,000-300,000 views in no time. This way you can expand your target demographic and also get a more detailed idea about the targeted user’s interests and views, thus allowing you to fine-tune your approach and reach out to them more effectively.
• 60-SECOND VIDEO AD REPLACES THE NEED FOR 1.8 MILLION WORDS: A 60-minute Video Ad can accurately pinpoint your target audience which means that your message is rightly delivered to the relevant audience that matters. For that, the Video Ad needs to be interactive and engaging for this way it will enhance your message and also uplift the profile of your brand. Further, it will also help bring down your marketing costs while enabling you to reap quality benefits.

In addition, the other benefits of Video Advertising include:

• Video’s performance is at least 3 plus times better than any other form of Ad units.
• YouTube attracts more than 4 billion views every day.
• Audience’s recall value is up by more than 85% when a Video is used.
• Increase in customer trust by more than 35% after a Video viewing.
• Nearly 77% of the time watching TV is done watching another device, mostly Online Video Ads.
• Rise in Video Advertising spending while TV Media spending shows the opposite effect.

Online Video Ads will continue to grow more and more in the coming years. Most of the offline Advertising Agencies are already using Video Ads in big numbers today due to its effectiveness and low-cost. Your business too can do the same by leveraging the expertise of Digital Rank, a leading Digital Marketing Agency in Hyderabad, to show customers as to what your business is all about and what it offers.

With the right professional help from premier Digital Marketing Agency in Hyderabad, Digital Rank, customers will be able to visualize what they can get out of your brand before doing business with you or investing in your business’s capabilities. Remember, an Online Video Ad builds trust between brands and customers that can get even better with assistance from leading Digital Marketing Agency in Hyderabad, Digital Rank.