Digital Marketing Strategy for Educational Institutes

Education sector in India in recent years has grown by leaps and bounds. Experts attribute the sector’s growth to the evolution of phenomenal technological advancements, manifold expansion of educational study choices and increasing cultural transformation in a rapidly changing world.

Technological advancements have helped open up doors to a wide array of opportunities. Online Education is one example and the other is Digital Marketing. The impact of Digital Marketing can best be illustrated by the fact that in the rapidly evolving Digital age, educational institutions could ill-afford to ignore Digital Marketing and risk losing out on luring prospective students.

Digital Marketing is Digital Rank’s forte, specialized in delivering end-to-end digital marketing solutions for colleges, schools, training centers, etc. Working with educational institutions, top Digital Marketing Agency in Hyderabad, Digital Rank assists them to accelerate their growth online, achieve their educational goals and get the best returns for their investment in Digital Marketing.

WHY DIGITAL MARKETING IS REQUIRED?

In the digital age, it’s imperative that every educational institution adopts Digital Marketing and has a cohesive Digital Marketing strategy.

• Today’s students on the lookout for their educational institutions offering the training courses that they’re seeking out, do all their searching Online  They spend maximum time browsing the Internet rather than rely on other channels.
• Internet has become the most favored channel for applying to educational institutions and making admission queries.
• More and more parents and guardians today browse an Educational Institution’s website and other inter-related information Online rather than go through Print Media items like Brochure, etc. They are also relying a lot on Online reviews before taking a final decision.
• Expatriates and outstation students rely heavily on the Internet for admissions to and seeking out enquiries from Educational Institutions.

HOW TO CREATE AN EFFECTIVE STRATEGY?

The following guidelines are essential for creating an effective Digital Marketing Strategy:

• DO AN AUDIT OF TRADITIONAL CHANNELS FIRST: To begin with, an audit of Traditional Channels should be done. Though traditional channels have proved to be a time-proven channel, times have changed. Today, 99% of things are done Online and today’s generation is in sync with the Digital Technology and all things Digital. Though traditional channels need not be abandoned and can rather be used in conjunction with Digital Channels. To be a success Online, it’s important to have a secure budget based on which a Digital Marketing strategy can be conceived that assesses the target-audience’s needs and areas of requirements.

• GET AN UNDERSTANDING OF THE INSTITUTION’S MARKETING PLANS:  Visualize the whole experience from a student’s viewpoint. Once done, fill in the gaps that exist so as to convince prospective-students and facilitate their conversion and retention to students. This way, you can safeguard all your leads in a secure way. The whole of Digital Marketing plan should cover every aspect from linking of Web Page on screen to the Recruitment Department’s E Mail etiquette and more; the whole purpose should be to ensure that the educational institution stays focused from a market’s point of view. This approach will eventually ensure that the recruitment process is done from a prospective-student’s viewpoint.

• DO PROPER RESEARCH & ADOPT RIGHT TACTICS: Get your research and tactic adoption done LIVE with real-students. This could include a SWOT analysis, Competitor Analysis, Audience Profiling, Platform Research, etc. They will give you an insight into as to how the eventual Digital Marketing Strategy should be conceived in a way that a panel of academics cannot visualize. Some benefits of the same include Mapping of Touch-points; Review and Co-Creation of Content adopting authentic voice in sync with student’s expectations; etc.

• ADOPT CUSTOMISED STRATEGY: All of the works from Market Research to Ad Campaigns and more; Tracking Leads and Nurturing them; AND more, should be done keeping in mind the final creation and execution of Digital Marketing strategy, resulting in a customized campaign. The whole goal should be to achieve the best possible results that hits at the relevant touch-points.

• FINAL STRATEGY EXECUTION: The execution process should be performance-driven marketing, with every campaign being monitored in real-time. They help optimize and fetch the best returns on marketing investment.

In addition to the above, educational institutions should also engage in spreading Brand Awareness. Herein, Content Marketing with a brand-driven campaign will help to generate the required impact and spread maximum brand awareness / engagement.

BENEFITS

• Today’s generation is a Digital generation who are always active on a host of Digital channels and platforms like Facebook, Twitter, Whatsapp, Linkedin, etc. They also spend a lot of time watching Videos on YouTube and Apps. They look for information online and as such it’s imperative for educational institutions to adjust according to the tastes of today’s generation and go Digital.

• Compared to Traditional Marketing, Digital Marketing is extremely cost-effective. It’s possible to create an attractive digital campaign with compelling content and eye-catching images, easily and with far lesser amount of effort than Traditional Marketing. Good examples include - in a Paid Campaign, the cost-per-click is very minor and similarly, in a Video Campaign, the cost-per-view is far less when compared to other forms of Media.
• With its ability to instantly reach out to niche target-audience and earn their acknowledgement, Digital Marketing offers ample advantages. For instance, it’s possible to target an audience residing locally as well as outside the city and country. Further it also offers greater reach and instantly helps to attract the attention of the target-audience.

• A Digital Marketer can calculate the worth of each rupee spent on the campaign. In other words, it’s an extremely measurable and ROI-Driven channel that makes it possible to fine-tune the digital campaign with minimum of effort in an effective way and help generate the requisite results and ROI.

• A Digital Marketer of the educational institution can manage demand and supply positions. The campaign can be played out as per the requirement while ensuring at the same time, boosting and reducing of campaign budget. FOR INSTANCE, A Digital Campaign can be halted during holiday season, examination time, and such like occasions. This will help cut down costs and minimize expenditure as well.

Crafting a Digital Marketing strategy should be based on the way the target audience thinks and behaves. It can be difficult, especially in the initial first stages of Digital Marketing usage. Premier Digital Marketing Agency in Hyderabad, Digital Rank, understands what exactly needs to be done to leverage the power of Digital Marketing and accordingly help create the appropriate Digital Marketing strategy that is in sync with current trends and requirements.

By helping incorporate a professional Digital Marketing strategy to a specific plan, leading Digital Marketing Agency in Hyderabad, Digital Rank enables educational institutions to reach out to the right audience, convert cold prospects into leads and eventually into students of the educational institution.