Growing your Business Through Online Video Advertising

In recent years, Online Video Advertising has become extremely influential with a great majority of the users believing that it has been more effective than TV Advertising. With more and more people spending a great deal of their time on Smartphone’s or Laptops or Tablets, browsing the Internet, Online Video Ads have acquired a healthy ratio of viewing. Their clout has been such that they have been enormously successful in helping companies promote their brands to a broad spectrum of customers, leading to the better growth of their business.

Online Video Ads should not be resorted to just as a matter of compulsion or whim. Rather it should be resorted to after a thorough analysis of how much it can benefit the brand and help work towards its better growth. For this, companies have to be clear as to what they exactly want and how they want it. They must keep in mind that customers normally have short attention-spans and as such tend to remember only the most impressive of Online Video Ads with the ability to make them view the Video Ad again and again.

Also, learn as to how the audience is watching your Online Video Ad and what aspects of the Video Ad keeps them engaged and interested the most. Since most of the viewing is done on Mobile Phones, you need to ensure that the Video Ad is functional on a small screen. For better help with an Online Video Ad, Digital Rank, a premier Digital Marketing Agency in Hyderabad, makes for the right choice for your requirements.

WHAT EXACTLY ARE VIDEO ADS?

A Video Ad usually runs for 15, 30 or 60 seconds and can be shown on a Website OR YouTube OR Facebook OR any other Social Media Platforms. Used for different reasons, their main purpose is to attract and acquire more clients and in the bargain add more money to your money-chest.

The Impact of Online Video Advertising can be gauged from the fact that billions are uploaded every day, mostly as YouTube Videos which appear when you surf the Internet or The Web. Despite this impressive figure, still there are around 50% of Websites that still don’t have Videos of any kind and those that are using them are not doing so the right way, thereby putting off potential clients who stumble upon them online.

WHY BUSINESSES NEED TO USE ONLINE VIDEO ADS?

• Help MAKE YOUR WEBSITE ONE-OF-A-KIND: First and foremost reason is that there are around billions of Websites from across the globe hovering online. Add to this other millions are being created every day. This means that unless your business has a Website that is truly one-of-a-kind; your efforts will tend to go waste for there are competitors around who could be smarter than you leveraging the power of Online Video Advertising to power their Website ahead of yours. Thus, if your Online Video has the right message, the right length of duration and is pushed to the right market, then you can extract a large return on your marketing investment.

• EXPANDS YOUR AD’S REACH TO MORE PEOPLE: Apart from Websites, Social Media platforms especially Facebook will also help expand your reach to more people. Its nearly 1 billion active users spend an average of 20 minutes a day on the platform, and of which over 70% of them interact with brands they like; of this 70%, an average of 62% is Video Posts that attracts more viewers than other post-types. Further with Facebook’s Auto-playing Videos & Low-cost Advertising, your Online Video Ad will further stand to benefit a lot more.

• GOING LIVE with Online Video Advertising is something that allows your business to interact with customers and understand their impressions, requirements and overall views. YOU can GO LIVE either from a desktop or from your Mobile Phone. For instance, Twitter, an influential Social Media Platform has over 1.3 billion registered users and over 320 million active users, with nearly 100 million logging in every single day. Around 82% of the user’s view Videos. This tells you about the enormous power of Twitter and how if it’s harnessed properly can work wonders for your Advertising / Marketing. INSTAGRAM is another Social-Media platform and a prime destination for Advertisers that can be used with terrific effect to show your Video Ad Live. It has over 500 million active users a month and around 95 million photos/videos are shared every day. By using it to post a Video Ad for ½ or 1 hour and making a Post-sponsored, you can reap excellent results, allowing people who are not following you or your business but are part of your target demographic that sees such posts; to also view them.

• COST OF VIDEO ADS IS REASONABLE: When compared to other online marketing techniques, Video Ads costs are pretty reasonable, depending on the Content, the amount of shoot time of the Video, and overall production of the Video Ad. Even a costly Video Ad which is great looking and sounding Video can be a boon for it can attract around 100,000-300,000 views in no time. This way you can expand your target demographic and also get a more detailed idea about the targeted user’s interests and views, thus allowing you to fine-tune your approach and reach out to them more effectively.
• 60-SECOND VIDEO AD REPLACES THE NEED FOR 1.8 MILLION WORDS: A 60-minute Video Ad can accurately pinpoint your target audience which means that your message is rightly delivered to the relevant audience that matters. For that, the Video Ad needs to be interactive and engaging for this way it will enhance your message and also uplift the profile of your brand. Further, it will also help bring down your marketing costs while enabling you to reap quality benefits.

In addition, the other benefits of Video Advertising include:

• Video’s performance is at least 3 plus times better than any other form of Ad units.
• YouTube attracts more than 4 billion views every day.
• Audience’s recall value is up by more than 85% when a Video is used.
• Increase in customer trust by more than 35% after a Video viewing.
• Nearly 77% of the time watching TV is done watching another device, mostly Online Video Ads.
• Rise in Video Advertising spending while TV Media spending shows the opposite effect.

Online Video Ads will continue to grow more and more in the coming years. Most of the offline Advertising Agencies are already using Video Ads in big numbers today due to its effectiveness and low-cost. Your business too can do the same by leveraging the expertise of Digital Rank, a leading Digital Marketing Agency in Hyderabad, to show customers as to what your business is all about and what it offers.

With the right professional help from premier Digital Marketing Agency in Hyderabad, Digital Rank, customers will be able to visualize what they can get out of your brand before doing business with you or investing in your business’s capabilities. Remember, an Online Video Ad builds trust between brands and customers that can get even better with assistance from leading Digital Marketing Agency in Hyderabad, Digital Rank.